How to Create a Professional Wholesale Deal Package
A deal package (also called a marketing package or deal sheet) is the complete information package you present to buyers. It includes everything a buyer needs to evaluate and commit to your deal. A professional package sets you apart from the majority of wholesalers who blast a one-line text with an address and a price.
What to include
- Property overview: Address, specs (beds/baths/sqft/lot/year), property type, and current condition summary
- Photos: 10-20 photos covering exterior, all rooms, and problem areas. See our photography guide.
- Financial analysis: Asking price, ARV, estimated repairs, projected profit margin for the buyer
- Comparable sales: 3-5 sold comps with addresses, sale prices, dates, and key features
- Rental analysis (if applicable): Projected rent, cap rate, cash flow
- Location context: Neighborhood overview, school ratings, proximity to amenities
- Property description: Compelling write-up of the investment opportunity
- Offer instructions: How to submit an offer, deadline, and contact information
Format options
| Format | Pros | Cons |
|---|---|---|
| Web-based deal page | Easy to share, trackable views, mobile-friendly | Requires a platform |
| PDF document | Professional look, printable, email-friendly | Not interactive, hard to update |
| Email body | Simple, no attachment needed | Limited formatting, no tracking |
Why packaging matters
A professional deal package: reduces buyer questions (all info is included), builds credibility (shows you are a serious operator), enables faster decisions (buyers can evaluate without calling you), commands higher assignment fees (professional presentation = professional pricing), and differentiates you from competitors who blast one-liners.
Tools for creating deal packages
Deal Run creates web-based deal pages with all the above elements automatically. You input the address, the platform pulls comps, generates analysis, and produces a shareable deal page with view tracking. For DIY, Canva provides templates for PDF deal sheets that look professional.
Related guides
- Marketing Package Guide
- Photographing Properties
- Writing Property Descriptions
- Writing Deal Blast Emails
- Marketing Wholesale Deals