Carrot Pricing Breakdown: Website Plans and True Cost
Carrot (often called Investor Carrot) has two plans as of October 30, 2026: Individual at $119/mo ($99/mo billed annually) and Agency at $299/mo. Both include a free version of CarrotCRM; the AI Suite is a $99/mo add-on. Most solo investors are on Individual, and the real monthly bill depends on which add-ons and extra sites you take.
Carrot pricing plans (checked October 30, 2026)
Individual: $119/mo, or $99/mo billed annually
- One website; extra sites $39/mo each
- 50 auto-created location pages and an AI writing tool
- Keyword discovery and rank tracking for 35 keywords
- One call-tracking number (100 minutes and 25 texts a month); extra numbers $3/mo each
- Free version of CarrotCRM included
Billed monthly that’s $1,428/yr ($119 × 12). Billed annually it’s $1,188/yr ($99 × 12), the $240 saving Carrot advertises.
Agency: $299/mo
- One agency website; client sites $29/mo each, or a client-owned site at no extra charge
- 50 location pages per site and up to 5 saved custom templates
- Rank tracking for 100 keywords shared across clients
- One call-tracking number per client (25 minutes and 25 texts a month)
- Free version of CarrotCRM for every client
That’s $3,588/yr billed monthly ($299 × 12). Carrot’s page doesn’t list an annual price for Agency.
Add-ons
- AI Suite: $99/mo on either plan. Carrot says it notifies you at 75% and 100% of usage and that extra charges may apply above the limits.
- Premium Support: $69/mo
- Quickstart 3.0 and CarrotPro: priced on request
Carrot says it charges no setup fee and offers a 30-day money-back guarantee. Its pricing page doesn’t mention a free trial.
Hidden costs beyond the subscription
The monthly subscription is only part of what you'll actually pay. Factor in these additional costs:
- Extra websites: $39/mo each on Individual, $29/mo per client site on Agency
- AI Suite: $99/mo, with possible extra charges above its usage limits
- Premium Support: $69/mo
- Done-for-you setup (Quickstart 3.0, CarrotPro): priced on request
- SEO takes time: expect months of content work before organic leads arrive
- No deal analysis or buyer finding, so you’ll pay for those elsewhere
What the total cost looks like
Price comparison
| Feature | Investor Carrot | Deal Run Analyze + Sell |
|---|---|---|
| Monthly price | $119 Individual ($99 billed annually); $299 Agency | $99 ($29 for Analyze only) |
| Skip tracing | Not advertised | Free |
| Buyer identification | Not currently advertised | Yes |
| Deal marketing | Not currently advertised | Yes |
| AI deal analysis | Not currently advertised | Yes |
Is Investor Carrot worth the price?
That depends entirely on what you need. Investor Carrot delivers on its core focus of SEO-optimized investor websites. If that's exactly what you need and you already have tools covering the gaps, the pricing may be justifiable. But if you need a more complete platform, the total cost of Investor Carrot plus supplementary tools often exceeds what an all-in-one alternative costs.
For a full evaluation, read our Carrot review or see how Carrot compares with other real estate investor website builders.
When to consider alternatives
If Investor Carrot's pricing feels high relative to the features you'd actually use, note that Carrot solves a different problem (seller leads) from disposition tools. Deal Run (our product) covers the other side: buyer identification, comp analysis, a deal package and skip tracing, at $29/mo for Analyze or $99/mo for Analyze + Sell. You can run a Carrot site for seller leads and a separate tool to sell the deals.
Sources and check dates
- Carrot pricing page, carrot.com/pricing: plans, prices, add-ons, setup fee, guarantee. Checked October 30, 2026.
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InvestorLift, InvestorBase, PropStream, DealMachine, BatchLeads, REsimpli, Carrot, Propelio, DealCheck, FreedomSoft, Bricked AI, ChatARV, Privy, Backflip, New Western, Zeno Investments, and all other named products and companies are trademarks of their respective owners. Deal Run is not affiliated with, endorsed by, or sponsored by these companies. Pricing and feature information is based on publicly available sources and may change; verify current offerings on each company's website.