REI BlackBook Pricing and Plans Explained (2026)

REI BlackBook is worth it if you work alone or in a small team and want seller lead generation, calling, texting and a buyer side in one CRM. Solo costs $149 a month for one user and 25 active deals, Team $299 for up to 5 users, and Executive $799 for up to 15 users, with a 14-day free trial (checked October 30, 2026). Watch the usage: Solo includes 500 calling minutes and texts a month, then 5¢ a minute and 3¢ a text, and skip tracing isn’t priced on its page.

What REI BlackBook does

REI BlackBook is an all-in-one CRM for real estate investors. Its pricing page lists the same core toolset on every plan: CRM, lead-generating websites, a dialer, SMS, ringless voicemail, direct mail, list pulls, follow-up automation, a unified inbox, contract generation, a multi-offer generator, a rehab estimator, a disposition engine and buyer management, plus a mobile app. The plans differ mainly in users, active deals, phone numbers and monthly allowances. For how it stacks up against REsimpli, FreedomSoft and CarrotCRM, see our best CRM for wholesalers guide.

What REI BlackBook does well

• Websites for seller lead capture included (3 on Solo, 6 on Team, 9 on Executive)
• Calling, SMS and ringless voicemail built in, with a monthly allowance
• Follow-up automation and a unified inbox for seller conversations
• Direct mail and list pulls (5,000 a month on Solo) in the same system
• A disposition engine and buyer management on every plan, not just the top tier

Where REI BlackBook falls short

• Solo caps you at 25 active deals; Team allows 100, and only Executive is unlimited
• Usage past the allowance costs extra (Solo: 5¢ a minute, 3¢ a text, 5¢ a ringless voicemail)
• Skip tracing isn’t priced on its pricing page, so ask before you budget
• Its pricing page doesn’t list sold or rental comps or an ARV tool
• Buyer management stores your buyers; the page doesn’t list a search for investors who recently bought near a specific property
• The AI Power Pack, Ads Manager and ListHQ AI Suite are paid add-ons ($199, $299 and $199 a month) below Executive

REI BlackBook pricing

Checked October 30, 2026 on get.reiblackbook.com:

• Solo Operator: $149 a month ($1,788 a year). 1 user, 25 active deals, 3 websites, 5 phone numbers, 500 calling minutes and texts a month, 5,000 list pulls.
• Team Operator: $299 a month ($3,588 a year). Up to 5 users, 100 active deals, 6 websites, 10 numbers, 1,000 minutes and texts, 15,000 list pulls.
• Executive Power Suite: $799 a month ($9,588 a year). Up to 15 users, unlimited active deals, 9 websites, 20 numbers, 5,000 minutes and texts, 30,000 list pulls, and the three add-ons included.

The listed annual prices are exactly twelve times the monthly ones, while its checkout mentions an annual saving, so confirm the price before you prepay. Extra users cost $99, $89 or $79 a month depending on the plan. As a rough example, a Solo user who makes 1,000 call minutes and sends 2,000 texts in a month would pay $149 + 500 × 5¢ ($25) + 1,500 × 3¢ ($45) = $219, if minutes and texts each get their own 500 allowance; the page lists them together, so ask how it counts. Our real estate CRM pricing comparison runs a year-one cost for each CRM.

Who REI BlackBook is best for

Solo wholesalers and small teams who generate their own seller leads by calling, texting and mailing, and want websites, follow-up and a buyer list in one login. If you stay near the monthly allowance, Solo at $149 is one of the better-value all-in-one CRMs we’ve priced.

Who should consider alternatives

Heavy dialers may do better with REsimpli, whose calling and texting are unlimited under fair use (see our REsimpli review). If your gap is the buyer side of a specific deal — who recently bought near this house, and how to reach them — a buyer tool can sit next to your CRM; our best disposition software guide compares the options.

The bottom line

REI BlackBook is a solid all-in-one CRM for the seller side of wholesaling, priced fairly at the Solo tier, as long as you price your call and text volume and ask about skip tracing first. Deal Run (our product) doesn’t replace it: it’s a buyer list / mini CRM, not a full CRM, and text blasts go out from your own number. It handles the deal itself — comps, repairs and max offer, then finding and skip-tracing buyers, a deal package and a Blast from your own Gmail. Analyze is $29 a month; Analyze + Sell is $99 a month. Or pay per deal: $2 to analyze, $20 with 100 buyers. You can push buyers into a CRM through Zapier.

Related Articles

• Best CRM for Wholesalers
• Real Estate CRM Pricing Comparison
• CRM vs Spreadsheet for Wholesaling
• REsimpli Review
• Deal Run Pricing