Real Estate CRM Pricing Comparison 2026 (All Major Tools)
For one investor, a CRM built for real estate costs from $0 to about $300 a month: CarrotCRM is free or $69 a month, REIPro Standard $109 ($89 billed yearly), REI BlackBook Solo $149, FreedomSoft Start $197 ($147 billed annually) and REsimpli Solo $299 ($249 billed yearly). Team plans run to $799–$2,199 a month, and Left Main REI starts at $500 a month plus a $3,000 setup fee. The sticker price isn't the whole bill: FreedomSoft charges for every call minute, text and skip trace, REI BlackBook charges past its monthly allowance, and REsimpli includes calling and texting under fair use.
Disclosure: Deal Run is our product. It isn't a CRM, so it's listed last in the table, marked as such, and described once at the end.
If you're choosing rather than pricing, start with our ranked guide to the best CRM for wholesalers, which says who each tool suits. This page puts the prices side by side and works out what a year actually costs.
Investor CRM prices side by side
| CRM | Plans, billed monthly | Billed yearly | Calls and texts | Skip tracing | Free plan or trial |
|---|---|---|---|---|---|
| CarrotCRM (formerly InvestorFuse) | Free (1 user); Essential $69 (3 users); Scale $179 (5); Team $349 (10) | Not listed | Texting on paid plans at messaging rates; inbound call popups on Scale and Team | Not listed on its pricing page | Free plan |
| Podio | Free (up to 5 users, 100 items); Plus $14, Premium $24 per user/mo | Plus about $11.20, Premium about $19.20 per user/mo | Through integrations | Through integrations | Free plan; 30-day Premium trial |
| HubSpot (general CRM) | Free (up to 2 users); Sales Hub Starter from $7 per seat (check billing terms) | Lower figures appear to be annual prices | Not real estate specific | None | Free plan |
| REIPro | Standard $109 (3 users); Team $297 (12 users) | $89 and $247/mo | Not among the plan features we list | 50 credits on Standard, 200 a month on Team, then from 13¢ | 14-day trial |
| REI BlackBook | Solo $149 (1 user); Team $299 (5); Executive $799 (15) | Listed at 12× monthly; ask | 500 minutes and texts on Solo, then 5¢/min and 3¢/text | Not priced on its page | 14-day trial |
| FreedomSoft | Start $197 (up to 6 users); Grow $297 (8); Scale $797 (12) | $147, $247 and $597/mo | Billed by use: calls 3¢/min, texts 4¢ to send or receive | From 12¢ per credit | 30-day money-back guarantee |
| REsimpli | Solo $299 (1 user); Team $899 (5); Business $2,199 (15) | $249, $699 and $1,799/mo | Unlimited under fair use | 10,000 credits/mo on Solo (20,000 Team, 50,000 Business), then 15¢ | 14-day trial |
| Left Main REI | Starter $500 (5 users) + $3,000 setup; Launch $1,200; Enterprise $2,000 (10 users) | Annual contracts, billed monthly | Built in; your phone provider bills usage | Not listed; ask | Sold through sales |
| Deal Run (our product; buyer list / mini CRM, not a full CRM) | Analyze $29; Analyze + Sell $99 | Analyze + Sell $83/mo | No dialer; text blasts from your own number | Free on Analyze + Sell, and on your free disposition deal on Analyze | None; pay per deal from $2 |
More detail on individual tools: our REsimpli review, the FreedomSoft pricing breakdown, the REIPro review (REIPro is now sold at myreipro.com; the old reipro.com address is parked), the REI BlackBook review and the Podio review. CarrotCRM is separate from Carrot's investor websites, which are priced in our Carrot pricing breakdown.
What a first year costs: a worked example
Here's one wholesaler on each entry plan that publishes its usage rates, on yearly billing, in a steady month I picked for illustration: 300 call minutes, 200 texts (sent plus received) and 300 skip traces. These are list prices, not test results.
| Plan | Per month | First year | How it's worked out |
|---|---|---|---|
| REIPro Standard | $121.50, plus a dialer | $1,458, plus a dialer | $89 + 250 extra traces × 13¢ ($32.50), if its 50 credits are monthly. Calls and texts need a separate tool. |
| REI BlackBook Solo | $149, plus skip tracing | $1,788, plus skip tracing | 500 minutes and texts fit the allowance whether it counts them together or separately. Its page doesn't price skip tracing. |
| FreedomSoft Start | $200 | $2,400 | $147 + 300 × 3¢ ($9) + 200 × 4¢ ($8) + 300 × 12¢ ($36). Skip tracing is “as low as” 12¢, so this is a floor. |
| REsimpli Solo | $249 | $2,988 | Calling and texting included under fair use; 300 traces fit inside 10,000 monthly credits. |
On monthly billing the first year comes to $1,698 plus a dialer for REIPro ($109 + $32.50 = $141.50 a month), $1,788 plus skip tracing for REI BlackBook, $3,000 for FreedomSoft ($197 + $53 = $250 a month) and $3,588 for REsimpli ($299 a month). The order flips as you dial more: FreedomSoft's usage grows with every minute and text, and REsimpli's price doesn't. The heavier example in our best CRM for wholesalers guide (1,500 minutes, 2,000 texts, 1,000 traces) puts FreedomSoft Start at about $442 a month against REsimpli Solo's $299. Run your own numbers from last month's call log.
What to look for before you pay
- Who pays for the phone. Included under fair use, an allowance with overage, or billed per minute and per text. This decides more of the bill than the plan price for anyone who cold calls.
- Skip tracing credits and the overage rate. How many traces are included each month, and what each one costs after that.
- Users per plan. FreedomSoft Start includes up to 6 users; REsimpli Solo and REI BlackBook Solo include 1.
- One-off fees. Left Main REI's Starter plan has a $3,000 implementation fee; HubSpot Sales Hub Professional has a $1,500 onboarding fee.
- Whether annual billing really saves. REsimpli and FreedomSoft show a discount; REI BlackBook's listed annual prices don't.
- The buyer side. REsimpli, REI BlackBook and Left Main have disposition tools; lighter CRMs store buyers as contacts. Our best disposition software guide covers the tools built for that.
- A real trial week. Load your actual leads, make your normal calls and texts, and price that week with usage included. If you're still on your first few deals, a spreadsheet may be enough; see CRM vs spreadsheet for wholesaling.
Doing this in Deal Run
Deal Run is our product, and it isn't a CRM. It has no seller lead management, dialer, drip campaigns, direct mail or lead lists; text blasts go out from your own number. It keeps a buyer list with tags (a mini CRM for the disposition side) and a deal board, and sits next to whichever CRM above holds your sellers.
What it does: it runs the numbers on a deal (sold and rental comps, ARV, an AI repair estimate from the property's photos, and a max offer), then helps you sell it with a deal page and a ranked list of local landlords and flippers who recently bought near the property, with skip-traced phones and emails. You send the deal from your own Gmail and push contacts to your CRM through Zapier.
Analyze is $29 a month for deal analysis, with one lifetime disposition deal with up to 100 buyers. Analyze + Sell is $99 a month, or $83 a month billed annually: 15 disposition deals a month, 100 skip-traced buyers per deal, then $20 per extra 100 buyers. Skip tracing is included: free on Analyze + Sell, and on your free disposition deal on Analyze. Or pay per deal: $2 to analyze, $20 with 100 buyers. You can enter an address in the public demo on our homepage and see the analysis before paying; see pricing.
Verdict: add Deal Run if you already have a CRM for sellers and want to analyze deals and find buyers for them. Don't pick it as your CRM; it won't manage a seller lead.
Frequently Asked Questions
How much does a real estate investor CRM cost?
On the vendors' pricing pages, checked October 29 and 30, 2026: CarrotCRM is free or $69 to $349 a month, REIPro $109 or $297 a month ($89 or $247 billed yearly), REI BlackBook $149 to $799 a month, FreedomSoft $197 to $797 a month ($147 to $597 billed annually), REsimpli $299 to $2,199 a month ($249 to $1,799 billed yearly), and Left Main REI $500 to $2,000 a month on annual contracts. Calls, texts and skip tracing can add to the plan price.
What is the cheapest real estate CRM?
Podio, HubSpot and CarrotCRM all have free plans. CarrotCRM's free plan is the only one of the three built for real estate investors (1 user, 5 property reports a month, 3 template sequences), and its paid plans start at $69 a month. Among paid all-in-one investor CRMs, REIPro Standard is the lowest entry price at $89 a month billed yearly.
Which CRMs charge extra for calls, texts and skip tracing?
FreedomSoft bills usage separately: calls 3 cents a minute, texts 4 cents, skip tracing from 12 cents a credit. REI BlackBook includes a monthly allowance (500 minutes and texts on Solo), then charges 5 cents a minute and 3 cents a text on Solo. REsimpli includes calling and texting unlimited under fair use and 10,000 skip tracing credits a month on Solo, then 15 cents a record. REIPro includes 50 skip-trace credits on Standard, then from 13 cents a trace.
Is annual billing worth it for a CRM?
For a tool you will keep all year, usually. Yearly billing saves $600 a year on REsimpli Solo and on FreedomSoft Start, and $240 a year on REIPro Standard. REI BlackBook's page lists annual prices at exactly twelve times the monthly ones, so ask before you prepay. Use the monthly plan during your first months, until you know the tool fits.
Is Deal Run a CRM?
No. Deal Run is our product. It keeps a buyer list with tags (a mini CRM for the disposition side) and a deal board, but it has no seller lead management, dialer, drip campaigns or direct mail, and text blasts go out from your own number. It analyzes deals for $29 a month on Analyze, and adds buyer finding, skip tracing and Gmail blasts for $99 a month on Analyze + Sell. Or pay per deal: $2 to analyze, $20 with 100 buyers.
Sources and Check Dates
- REsimpli pricing, resimpli.com/pricing: Solo, Team and Business monthly and yearly prices, users, unlimited calling and SMS under fair use, skip tracing credits and $0.15 overage, 14-day trial. Checked October 29, 2026 (same figures as our REsimpli review).
- FreedomSoft pricing, freedomsoft.com/pricing: plan prices, users, call, text and skip tracing rates, month-to-month or annual terms, 30-day money-back guarantee. Checked October 30, 2026.
- REI BlackBook pricing, get.reiblackbook.com: monthly and annual prices, users, minutes and texts, overage rates, 14-day trial. Checked October 30, 2026. Skip tracing price: not shown on the page (checked October 30, 2026).
- REIPro pricing, myreipro.com/pricing: Standard and Team prices, yearly prices, users, skip-trace credits and pay-as-you-go rate, 14-day trial. Checked October 30, 2026 (same figures as our REIPro review).
- CarrotCRM pricing, carrot.com/crm-pricing: plans, users, property reports, sequences, texting, inbound call popups, InvestorFuse history. Checked October 30, 2026.
- Left Main REI pricing, leftmainrei.co/pricing: plans, implementation fee, users, annual contracts, calling and texting through your provider. Checked October 30, 2026.
- Podio pricing, progress.com/podio/pricing: Free, Plus and Premium prices, free plan limits, 30-day Premium trial. Checked October 30, 2026.
- HubSpot pricing, hubspot.com/pricing/sales: free for up to 2 users, Sales Hub Starter per-seat price, Professional onboarding fee. Checked October 30, 2026.
- Deal Run plans and features: our own product and pricing page. Checked October 30, 2026.