Privy Pricing: Plans, Hidden Costs, and Cheaper Alternatives
Privy's pricing isn't always straightforward. Whether you're evaluating Privy for the first time or comparing it against alternatives, understanding the full cost — not just the advertised price — is critical. This article breaks down every tier, identifies the hidden costs, and compares the total expense to what's available elsewhere in 2026.
Privy pricing plans
Starter: $99/mo
- MLS data access
- Basic comp analysis
- Property search
- Limited saved searches
That comes to $1,188/yr on an annual basis.
Pro: $199/mo
- Everything in Starter
- Unlimited saved searches
- Advanced filters
- Priority data updates
- Team features
That comes to $2,388/yr on an annual basis.
Hidden costs beyond the subscription
The monthly subscription is only part of what you'll actually pay. Factor in these additional costs:
- Requires MLS access (agent partnership or license)
- No skip tracing at any tier
- No buyer identification
- No deal marketing tools
What the total cost looks like
Price comparison
| Feature | Privy | Deal Run Pro |
|---|---|---|
| Monthly price | $99/mo | $99 |
| Skip tracing | Extra or N/A | Included |
| Buyer identification | Not currently advertised | Yes |
| Deal marketing | Not currently advertised | Yes |
| AI deal analysis | Not currently advertised | Yes |
Is Privy worth the price?
That depends entirely on what you need. Privy delivers on its core focus of MLS data for off-market investors. If that's exactly what you need and you already have tools covering the gaps, the pricing may be justifiable. But if you need a more complete platform, the total cost of Privy plus supplementary tools often exceeds what an all-in-one alternative costs.
For a full evaluation, read the Privy review or see how Privy compares to alternatives.
When to consider alternatives
If Privy's pricing feels high relative to the features you'd actually use, platforms like Deal Run offer buyer identification, comp analysis, deal marketing, and skip tracing for $99/month — consolidating multiple tools into a single subscription. Compare pricing to find the best fit for your budget and workflow.
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InvestorLift, InvestorBase, PropStream, DealMachine, BatchLeads, REsimpli, Carrot, Propelio, DealCheck, FreedomSoft, Bricked AI, ChatARV, Privy, Backflip, New Western, Zeno Investments, and all other named products and companies are trademarks of their respective owners. Deal Run is not affiliated with, endorsed by, or sponsored by these companies. Pricing and feature information is based on publicly available sources and may change; verify current offerings on each company's website.