Customizing the Package Layout

Your Deal Run marketing page is designed to give cash buyers everything they need to evaluate a deal and submit an offer in one visit. The page follows a structured layout with distinct sections, each serving a specific purpose. Some sections are fully editable, some are auto-calculated from your data, and some pull directly from public records that cannot be changed.

This guide explains every section of the marketing page, the tier system that governs which fields you can edit, brand customization options, and how the built-in flip and rental calculators work for buyers viewing your deal.

Sections of the marketing page

When a buyer opens your marketing package URL, they see the following sections in order from top to bottom. Each section is designed to answer a specific question that investors ask when evaluating a deal.

Hero section

The hero section spans the full width of the page and displays your primary (hero) photo as a large banner image. Below the photo is a carousel or gallery allowing buyers to swipe through all uploaded photos. On desktop, the hero section uses a 50/50 split layout -- photos on one side, a Google Maps embed showing the property location on the other, with a toggle to display FEMA flood zone boundaries on the map.

The hero section is not directly editable beyond choosing which photos to include and which one is set as primary. The map and flood layer are generated automatically from the property's coordinates.

Specs bar

A compact row displaying the core property specifications: beds, baths, square footage, lot size, year built, property type, garage count, and pool status. These values come from public property records (Tier 1 data) and cannot be edited by users. If the public record data is incorrect -- which occasionally happens with county assessor records -- you can note the discrepancy in your description.

Price and KPI row

This is the most critical section for buyer decision-making. It displays three key numbers in a prominent row:

• Asking Price: Your marketing price. This is the number the buyer would pay you for the assignment or the property. Fully editable (Tier 2).
• ARV (After Repair Value): The estimated value of the property after all repairs are completed. Pulled from your comp analysis, editable (Tier 2) if you want to override the calculated value.
• Estimated Repairs: Total repair cost estimate. Pulled from your repair analysis, editable (Tier 2).

From these three numbers, the page automatically calculates and displays the potential profit: ARV minus asking price minus repairs. This is the number that determines whether a buyer scrolls down or clicks away. If this number is not attractive, no amount of beautiful photos or compelling description will generate an offer.

Description

A free-text section where you describe the deal in your own words. Fully editable (Tier 2). This is where you communicate property condition, investment opportunity, terms, and anything else buyers need to know. For guidance on writing effective descriptions, see Creating a Marketing Package.

Flip calculator

An interactive calculator that buyers can use to model their own flip scenario. It starts with the values from your analysis but allows the buyer to adjust inputs and see how changes affect the projected profit. More detail on this calculator is in the section below.

Rental calculator

An interactive calculator for modeling the property as a rental investment. Buyers can adjust rent estimates, vacancy rates, property management fees, and other inputs to calculate cash flow, cap rate, and cash-on-cash return. More detail below.

Schools

A list of nearby schools with ratings, organized by level: elementary, middle, and high school. This data is auto-populated from public records (Tier 1) and cannot be edited. School quality is a significant factor for rental properties -- tenants with children prefer properties in strong school districts, which supports higher rents and lower vacancy.

Flood zone disclosure

FEMA flood zone designation for the property, with zone-specific disclosure language generated automatically. If the property is in a Special Flood Hazard Area (Zone A, AE, V, VE), the disclosure explains flood insurance requirements and associated costs. This is Tier 1 data sourced from FEMA's National Flood Hazard Layer (NFHL) and is not editable.

Offer submission form

The final section of the marketing page is the offer form, where buyers can submit their offer directly. For details on how this form works, see Offer Submission Form.

The tier system: what is editable vs locked

Deal Run uses a two-tier system to determine which fields on the marketing page can be edited by users and which are locked to public record data.

Tier 1 -- Locked property data

These fields come from property detail records and public data sources. They are locked because they represent factual property characteristics from county assessor records, MLS data, and government databases. Changing them would misrepresent the property.

• Street address, city, state, zip code
• Beds, baths, square footage
• Year built
• Lot size (square feet and acres)
• Latitude and longitude
• School data and ratings
• Flood zone designation

If Tier 1 data is incorrect (for example, county records showing 2 baths when the property actually has 3), note the correction in your description field. Platform administrators can override Tier 1 data in cases where public records are demonstrably wrong.

Tier 2 -- User-editable fields

These fields are set by you, the wholesaler, and represent your analysis, pricing decisions, and marketing choices. You have full control over these fields and can change them at any time, including after the marketing page is published.

• Asking price / marketing price
• ARV (After Repair Value) -- defaults to your comp analysis result, but you can override
• Estimated repair costs -- defaults to your repair analysis, overridable
• Estimated rent -- for the rental calculator
• Property condition assessment
• Description text
• Photos -- upload, remove, reorder, set primary
• Occupancy status (vacant, occupied, tenant-occupied)
• Property type override (if public records misclassify the property)
• Number of garages, pool status
• URL slug (the custom part of your deal URL)
• Publish toggle (active/inactive)

Brand customization

Deal Run marketing pages include subtle branding elements that identify the page as a Deal Run-powered marketing package. The branding is minimal and professional -- a small logo in the header and footer, consistent typography and color scheme, and a clean design that puts the deal data front and center.

Brand customization options include:

• Company name: Your business name appears in the marketing page header and in email blast "from" fields.
• Color accents: The marketing page uses Deal Run's default color palette, but key accent elements can be adjusted to match your brand.
• Contact information: Your name, phone, and email are displayed on the marketing page so buyers can reach you directly.
• Custom URL slugs: Instead of an auto-generated deal ID in the URL, you can set a custom slug like dealrun.ai/d/katy-3bed-ranch for a cleaner, more brandable link.

Teams and higher-tier plan users may access additional brand customization options including custom subdomains (e.g., yourbrand.dealrun.ai) and logo placement. These features require admin approval and DNS configuration.

How the flip calculator works

The flip calculator on your marketing page allows buyers to model a fix-and-flip scenario using the property data from your analysis. It starts pre-populated with your values but every input can be adjusted by the buyer.

Inputs the buyer can adjust:

• Purchase price: Defaults to your asking price. The buyer might model a lower offer to see if the deal still works at their target price.
• ARV: Defaults to your stated ARV. Buyers often run their own comps and may adjust this number.
• Repair costs: Defaults to your repair estimate. A buyer with their own contractor may have a different number.
• Holding costs: Monthly costs during the rehab period -- insurance, taxes, utilities, loan payments. The calculator provides reasonable defaults based on the property value.
• Holding period: How many months the rehab will take. Defaults based on the scope of repairs.
• Closing costs: Buyer-side closing costs as a percentage of the sale price. Defaults to a standard percentage.
• Financing: The buyer can toggle between cash purchase and hard money loan, adjusting loan-to-value, interest rate, and points to see how financing affects the deal economics.

The calculator outputs total investment (purchase + repairs + holding + closing), projected sale price (ARV), and net profit with ROI percentage. It also calculates cash-to-close: how much money the buyer needs to bring to the closing table, which varies significantly based on whether they are paying cash or using a hard money lender.

How the rental calculator works

The rental calculator models the property as a long-term rental investment. It helps landlord-type buyers evaluate cash flow, cap rate, and cash-on-cash return.

Inputs the buyer can adjust:

• Purchase price: Defaults to your asking price.
• Monthly rent: Defaults to your estimated rent (from rental comp analysis). The buyer can adjust based on their own market knowledge.
• Repair costs: For rental-quality rehab (which is typically less than flip-quality rehab).
• Vacancy rate: Percentage of the year the property is expected to be vacant between tenants. Defaults to 5-8%.
• Property management: Monthly management fee as a percentage of collected rent. Typically 8-10%. Self-managing investors set this to 0%.
• Insurance, taxes, and maintenance: Annual costs that reduce net operating income.
• Financing terms: Conventional mortgage rate, down payment percentage, and term length for modeling leveraged returns.

The calculator outputs monthly cash flow (rent minus all expenses), annual net operating income, cap rate (NOI divided by total investment), and cash-on-cash return (annual cash flow divided by cash invested). These are the standard metrics that rental investors use to compare opportunities.

Both calculators update in real-time as the buyer adjusts inputs, giving them an interactive tool to stress-test your deal against their own assumptions. This interactivity is a key differentiator -- it builds confidence in your numbers by letting buyers verify them with their own inputs rather than asking them to take your projections on faith.

For information on generating a PDF version of your marketing package, see PDF Deal Packages. For details on how to share your published page, see Sharing Your Package Link.