PDF Deal Packages

While the web-based marketing page is the primary way buyers interact with your deal, some situations call for a downloadable PDF. Certain buyers prefer email attachments over links. Some forward deals internally within their organization and need a self-contained document. Others print deal packages for review during team meetings or property walkthroughs.

Deal Run generates professional multi-page PDF deal packages directly from your marketing page data. The PDF contains everything from the web version -- property details, photos, financial analysis, school data, flood disclosures -- formatted for print and digital viewing. This guide covers what is in the PDF, how to generate it, how to share it, and when to use a PDF versus a link.

What is in the PDF

The PDF deal package is a multi-page document organized into distinct sections. Each section corresponds to a section on the web marketing page, but formatted for a fixed-layout print medium rather than a responsive web layout.

Cover page

The first page of the PDF includes the hero photo at full width, the property address in large text, core specs (beds/baths/sqft/year built), and the asking price prominently displayed. A QR code is printed in the corner that links to the live web version of the marketing page, allowing anyone who receives the PDF to access the interactive version with calculators and the offer form.

The cover page also includes your branding -- your company name and contact information are displayed in the header and footer. This is important when PDFs get forwarded: the recipient can always trace the deal back to you.

Property details

The second page expands on the property specifications with full detail: address, legal description (if available), property type, lot dimensions, year built, garage configuration, pool, HOA status, occupancy, and current owner information from public records. This is the reference page that buyers use to verify basic property data against their own research.

Photo gallery

One or more pages of property photos arranged in a grid layout. The primary photo is displayed largest, with remaining photos arranged in a 2x3 or 3x3 grid depending on count. Each photo is sized and compressed for reasonable file size while maintaining sufficient quality for print viewing at standard resolution.

If you have 15+ photos, the PDF may use multiple pages for the gallery. The photos appear in the same order as on the web marketing page -- exterior first, then interior rooms, then condition/damage areas.

Comp analysis

A page showing the comparable sales (ARV comps) used to support the after-repair value estimate. Each comp includes the address, sale price, sale date, beds/baths/sqft, distance from the subject property, and any relevant adjustments. A Google Maps static image shows the subject property and comp locations plotted on a map so buyers can see the geographic relationship.

This section gives buyers confidence in your ARV by showing the data behind the number. If your ARV is supported by 4-5 tight comps within a half-mile radius sold in the last 6 months, the data speaks for itself. If your comps are stretched (older sales, farther distance, different property types), experienced buyers will notice and discount your ARV accordingly.

Repair estimate

A breakdown of the estimated repair costs by category: kitchen, bathrooms, flooring, exterior, roofing, HVAC, plumbing, electrical, paint, landscaping, and other items. Each category shows the estimated cost and a brief description of the work needed. The total repair estimate at the bottom matches the number displayed in the price/KPI section.

If you used Deal Run's AI-powered repair estimation from uploaded photos, the PDF notes this and includes the AI confidence level. If you entered repair costs manually or from a contractor bid, it is labeled accordingly. Transparency about how the estimate was derived builds credibility.

Exit strategy analysis

One page for the flip analysis and one for the rental analysis (if applicable). The flip page shows total investment, projected sale price, estimated profit, ROI, and a sensitivity table showing how profit changes with +/- $10K variations in ARV and repair costs. The rental page shows monthly cash flow, cap rate, cash-on-cash return, and a rent sensitivity table.

These pages are the PDF equivalent of the interactive calculators on the web version. Since a PDF cannot be interactive, the values are fixed at the defaults you set in your marketing package. The QR code on the cover page allows buyers to access the interactive calculators if they want to model different scenarios.

Schools

A table listing nearby schools with name, level (elementary/middle/high), rating, and distance from the property. Sorted by level as on the web page. This data is especially relevant for rental property buyers, as school quality directly impacts rental demand and rent levels.

Flood disclosure

The FEMA flood zone designation for the property with zone-specific disclosure language. If the property is in a Special Flood Hazard Area, the disclosure explains flood insurance requirements, estimated annual premiums, and the impact on financing. The flood section appears regardless of zone -- properties in Zone X (minimal risk) get a clean disclosure stating no flood insurance is required by lenders.

Branded footer

Every page of the PDF includes a branded footer with your company name, contact information (phone, email), and the Deal Run logo. Page numbers are included for easy reference when discussing specific sections over the phone.

Generating the PDF

Deal Run generates PDFs client-side using jsPDF, a JavaScript PDF generation library. This means the PDF is created in your browser -- no data is sent to a server for PDF generation, and the result is available instantly.

To generate a PDF:

1. Open your marketing package (Sell > Market or the deal detail page).
2. Click the Generate PDF button. You will find this in the marketing editor toolbar or in the Marketing Summary card on the deal detail page.
3. The PDF generates in a few seconds. During generation, photos are loaded and compressed, maps are rendered as static images, and all data is laid out across pages.
4. Your browser will either automatically download the PDF or open a save dialog, depending on your browser settings.

The generated PDF file is named with the deal slug and a timestamp, for example: 123-oak-st-houston_2026-03-05.pdf. This naming convention makes it easy to identify and organize deal packages in your files.

PDF file size and quality

PDF file size depends primarily on the number and resolution of photos included. A typical deal package with 10-12 photos generates a PDF between 2-5 MB. Packages with 20+ high-resolution photos may reach 8-10 MB.

Photos are compressed during PDF generation to balance quality and file size. The compression is optimized for on-screen viewing at standard zoom levels. If you need print-quality resolution for physical handouts, the photos will still look acceptable at standard print sizes, though they are not optimized for large-format printing.

If the PDF file size is too large for email attachments (many email providers cap attachments at 25 MB), consider reducing the number of photos or sharing the link to the web marketing page instead, with the PDF available on request.

Sharing PDFs

Once generated, you can share the PDF through any channel that supports file attachments:

• Email attachment: Attach the PDF to your deal blast email alongside the marketing page link. Some buyers open the link; others open the PDF. Offering both maximizes engagement.
• Text message: Most messaging apps support sending PDF files. The file size should be small enough for SMS/MMS delivery with 10-12 photos.
• Cloud storage link: Upload the PDF to Google Drive, Dropbox, or another cloud storage service and share the link. This is useful for large PDFs that exceed email attachment limits.
• In-person: Print the PDF for investor meetups, property walkthroughs, or meetings with potential buyers. The layout is designed to work at letter size (8.5" x 11").
• Internal forwarding: Buyers at investment firms often forward deal packages to partners or investment committees. The PDF is a self-contained document that travels well through email chains without requiring the recipient to visit a website.

When to use PDF vs link

Both formats have strengths. Use the right format for the situation:

Use the link when:

• You want tracking data. The web marketing page tracks views, clicks, and offers. A PDF does not. If you need to know who is looking at your deal and how they are engaging with it, the link is the right choice.
• You want buyers to submit offers online. The offer form is only on the web version. Buyers who receive only a PDF have to respond via email or phone, adding friction to the offer process.
• The deal details may change. If you anticipate price adjustments or additional photos, the link always shows the latest version. A PDF is frozen at the time of generation.
• You are doing a mass blast. For email blasts to your full buyer list, the link is more efficient -- it is lightweight, trackable, and interactive.
• You want buyers to use the calculators. The interactive flip and rental calculators on the web version let buyers model their own scenarios. The PDF shows fixed numbers that the buyer cannot adjust.

Use the PDF when:

• The buyer explicitly asks for one. Some experienced investors prefer PDF attachments. They save them locally, annotate them, and forward them to partners. Respect the preference.
• You are sending to an investment committee or fund. Institutional buyers often need a self-contained document for their internal review process. A link to an external website may not pass through their email security filters or may not be accessible from their corporate network.
• You are meeting in person. At investor meetups, walkthroughs, or one-on-one meetings, a printed PDF is a tangible leave-behind that keeps your deal top of mind.
• Internet access is unreliable. If you are at a property walkthrough in an area with poor cell service, a pre-downloaded PDF works offline while a web link does not.
• You want a permanent record. The PDF serves as a timestamped snapshot of your marketing package. Useful for documentation, compliance, or resolving disputes about what was communicated to buyers.

The best practice for most deal marketing is to lead with the link and offer the PDF on request or as a secondary attachment. This gives you tracking data on the primary distribution while accommodating buyers who prefer a downloadable document.

For details on building the marketing package that feeds the PDF, see Creating a Marketing Package. For information on tracking engagement from link-based distribution, see Tracking Views and Engagement.