Tracking Views and Engagement

Publishing a marketing package is only the first step. What matters is what happens after buyers receive your link. Who viewed the page? How many times? Did they spend time with the calculators or bounce immediately? Who submitted an offer? Who opened your email but never clicked through?

Deal Run tracks engagement at every stage of the buyer journey -- from email open to page view to offer submission -- and presents this data in your campaign analytics dashboard. This guide explains what is tracked, how to read the data, and how to use engagement signals to prioritize your follow-up efforts and close more deals.

Views: page-level tracking

Every time someone visits your marketing page, Deal Run records a view event. Views are tracked automatically with no additional setup required -- the tracking is built into the marketing page itself.

What is tracked per view:

• Timestamp: When the visit occurred, in your local timezone.
• Unique vs repeat: Deal Run distinguishes between unique visitors and repeat views from the same person. If a buyer visits your deal page three times over two days, it shows as 1 unique visitor with 3 total views. Repeat views are a strong buying signal -- they indicate the buyer is seriously evaluating the deal.
• Source: How the visitor arrived at the page. This includes direct (typed or pasted the URL), email (clicked from an email blast), social (clicked from a social media post), or other (any referral source not in the above categories).
• Device: Whether the visitor is on mobile, tablet, or desktop. This helps you understand how your audience is consuming your marketing materials -- most wholesale deal marketing is consumed on mobile devices.

View data appears in two places:

1. Marketing Summary card on the deal detail page -- shows total views, unique visitors, and trend over time as a compact summary.
2. Campaign analytics dashboard on the Sell > Track page -- shows detailed view data with timeline charts, source breakdown, and individual visitor logs.

Clicks: email engagement tracking

When you send an email blast through Deal Run, every link in the email is tracked. Click tracking gives you a layer of data between "they opened the email" and "they viewed the marketing page."

Deal Run tracks email engagement using UTM parameters appended to the marketing page URL in email blasts. This means clicks from email are attributed back to the specific campaign and the specific recipient.

Email engagement metrics:

• Delivered: The email was accepted by the recipient's mail server. Not all delivered emails reach the inbox -- some may go to spam -- but delivery confirmation means the message was not rejected outright.
• Opened: The recipient opened the email. Tracked via a tiny transparent pixel embedded in the email body. Open tracking is not 100% reliable -- some email clients block tracking pixels, and Apple Mail Privacy Protection pre-fetches images regardless of whether the recipient actually reads the email. Treat open data as directional, not absolute.
• Clicked: The recipient clicked the marketing page link in the email. This is the most reliable email engagement signal because it requires a deliberate action by the buyer. A click means they were interested enough to look at the full deal.
• Click-to-open rate: The percentage of people who opened the email and then clicked the link. This measures how compelling your email copy and subject line are at driving action. A healthy click-to-open rate for deal blast emails is 15-30%.

UTM parameters are added automatically to links in email blasts. You do not need to configure them manually. The tracking URL includes the campaign ID and recipient ID, allowing Deal Run to attribute page views back to the specific email that drove the visit.

Offers: submission tracking

The highest-value engagement event is an offer submission. When a buyer fills out and submits the offer form on your marketing page, Deal Run records the full offer details and notifies you immediately.

Offer tracking includes:

• Offer amount: What the buyer is willing to pay.
• Buyer contact information: Name, email, and optionally phone number.
• Message: Any additional context the buyer provided (terms, contingencies, timeline preferences).
• Timestamp: When the offer was submitted.
• Source attribution: If the buyer arrived via an email blast, the offer is linked back to that campaign so you know which outreach effort generated it.

Offer notifications are delivered via:

• In-app notification: A bell icon notification in Deal Run, visible on any page.
• Email notification: An email to your registered address with the offer details. You can respond directly from your email.
• Discord notification: If you have connected Discord, offer alerts post to your configured channel for team visibility.

All offers are stored in your deal's offer log, accessible from the deal detail page. For details on managing and comparing offers, see Offer Submission Form.

Activity feed

The activity feed is a chronological log of everything that has happened on your marketing package. It combines views, clicks, offers, and system events into a single timeline so you can see the full story of your deal's marketing lifecycle at a glance.

Activity feed events include:

• Page published: When you first made the marketing page live.
• Email blast sent: When an outreach campaign was dispatched, with recipient count.
• Page viewed: Individual view events with source and device.
• Offer submitted: Offer amount, buyer name, and timestamp.
• Price changed: When you updated the asking price, showing old and new values.
• Page unpublished: When you took the page offline.
• Follow-up sent: Subsequent email blasts or individual follow-up messages.

The activity feed is available on the deal detail page in the Recent Activity section (right column) and in expanded form on the Sell > Track analytics page. Events are sorted newest-first, with timestamps in your local timezone.

Campaign analytics dashboard

The campaign analytics dashboard (Sell > Track) provides a comprehensive view of your marketing performance across all channels and time periods. It consolidates view, click, and offer data into charts and summary metrics.

Dashboard sections:

• Summary stats: Total views, unique visitors, total offers, and conversion rate (offers divided by unique visitors) displayed as large numbers at the top.
• Views over time: A chart showing daily page views, with the ability to toggle between 7-day, 30-day, and all-time views. This reveals traffic spikes that correspond to your email blasts and social posts.
• Source breakdown: A pie or bar chart showing where your traffic comes from -- email, direct, social, or other. This tells you which channels are driving the most engagement for your deals.
• Email campaign performance: For each email blast you have sent, a row showing recipients, delivered, opened, clicked, and offers generated. Side-by-side comparison lets you see which blast copy and timing performed best.
• Top engaged buyers: A list of the buyers who have viewed your page the most, clicked the most, or spent the most time on the page. These are your warmest leads and should be your first follow-up calls.

Using engagement data to prioritize follow-up

The engagement data Deal Run collects is only valuable if you act on it. Here is how to translate the numbers into follow-up actions that close deals:

Multiple page views, no offer

A buyer who has viewed your marketing page 3+ times is interested but has not pulled the trigger. This is a phone call, not another email. They have seen the deal, they like the numbers enough to keep coming back, but something is holding them back -- price, terms, timing, or uncertainty about condition. A direct conversation can uncover the objection and address it.

Opened email, did not click

The subject line got their attention but the email body did not compel them to click through. This is a content problem, not a targeting problem. Consider a follow-up email with a different angle -- perhaps leading with a specific number ("$45K flip profit" or "8.2% cap rate") instead of a general property description.

Clicked through, single page view, no offer

The buyer looked at the deal but did not come back. This could mean the deal does not fit their criteria (wrong area, wrong price range, wrong property type) or that the marketing page did not pass their initial evaluation. If multiple buyers show this pattern, review your pricing and photo quality.

High views, zero offers across all buyers

If your marketing page is getting traffic but no offers from anyone, the problem is almost always price. The deal is attracting attention (people are clicking and looking) but the numbers do not work for buyers at your asking price. Consider a price reduction and re-blast with a "price reduced" subject line.

Offer submitted but below asking

This is a positive signal. The buyer is interested and engaged enough to make an offer. The gap between their offer and your asking price is the negotiation zone. Respond quickly -- ideally within hours, not days. See Offer Submission Form for details on managing incoming offers.

For related topics, see Sharing Your Package Link for distribution strategies and Marketing Page SEO for organic visibility.