Offer Submission Form

The offer submission form is the conversion point of your entire marketing package. Every photo, every comp, every calculator on the page exists to get the buyer to this form. When a buyer has reviewed your deal and decided the numbers work, they fill out the offer form directly on your marketing page -- no email drafting, no phone tag, no PDF attachments going back and forth.

This guide covers how the form works for buyers, what fields are collected, where offers appear in your dashboard, notification settings, how to respond to offers, and how to manage and compare multiple submissions on the same deal.

How the offer form works

The offer form appears at the bottom of every published marketing page. It is always visible -- the buyer does not need to click a button or navigate to a separate page to find it. After scrolling through the property details, photos, financial analysis, and calculators, the form is the natural next step.

The form is intentionally simple. Experienced investors do not want to fill out a 20-field form to express interest in a wholesale deal. They want to communicate two things: how much they will pay and how to reach them. Everything else -- terms, contingencies, closing timeline -- gets negotiated in the conversation that follows the initial offer.

When a buyer submits the form, they see a confirmation message on-screen acknowledging receipt. The form resets so they can submit a revised offer if they immediately reconsider. On your side, the offer is recorded in your deal dashboard and notifications are sent through all configured channels within seconds.

Form fields

The offer form collects the following information:

Offer amount (required)

The dollar amount the buyer is willing to pay. This is a numeric field that accepts whole dollar amounts. There is no minimum or maximum enforced by the system -- if a buyer wants to submit an offer at $1, they can. In practice, serious offers fall within a reasonable range of your asking price.

The asking price is displayed directly above the offer amount field as a reference point. This framing anchors the buyer to your stated price and discourages lowball offers. Buyers who are going to offer significantly below asking price will do so regardless of the framing, but the anchor helps maintain the negotiation range.

Full name (required)

The buyer's name. This field accepts free text. Some buyers submit under their personal name, others under their LLC or company name. Both are valid. The name is displayed in your offer log and used in your follow-up communications.

Email address (required)

The buyer's email address. This is the primary contact method and is validated for format before the form can be submitted. The email address is checked against your existing buyer list and contacts database -- if the buyer is already in your system, their offer is linked to their existing profile, enriching your CRM data with offer history.

Phone number (optional)

A phone number where the buyer can be reached. This field is optional because some buyers prefer to communicate exclusively by email, especially in the early stages of deal evaluation. However, deals close faster when you can reach the buyer by phone. About 60% of buyers include a phone number on their initial offer submission.

The phone number is stored in your contacts and buyer list. If the buyer has been skip-traced previously, the submitted phone number is compared against the skip trace data for consistency.

Message (optional)

A free-text field where the buyer can include additional context with their offer. Common messages include:

• Terms: "Can close in 10 days, cash, no contingencies."
• Contingencies: "Offer contingent on interior walkthrough."
• Questions: "Is the seller willing to do a 30-day close? What is the EMD requirement?"
• Context: "We have 12 rentals in this subdivision already. Know the area well."
• Negotiation signals: "This is our starting offer. We have flexibility if the deal is real."

The message field gives buyers an opportunity to differentiate their offer beyond just the dollar amount. Two offers at the same price may have very different terms -- one might close in 7 days with cash, another might need 30 days with a financing contingency. The message reveals these differences.

Where offers show up

When a buyer submits an offer, it appears in three places in your Deal Run account:

Deal detail page -- Offers section

On the deal detail page, the Offers section displays all received offers in a list, sorted by submission date (newest first). Each offer shows the buyer's name, offer amount, timestamp, and a preview of their message. Click on any offer to expand the full details including email, phone, and complete message text.

Deal tracking board

On the Kanban-style deal tracking board (Sell > Track), deals that have received offers are flagged with an offer count badge. This visual indicator helps you scan your active deals and immediately see which ones have buyer interest. The deal card shows the highest offer amount and total offer count.

Notification center

The in-app notification bell displays a badge when new offers arrive. Clicking the bell shows a feed of recent notifications including offer submissions, with a link to the deal detail page for each one.

Email notifications for new offers

Deal Run sends an immediate email notification to your registered email address when any offer is submitted on any of your active marketing pages. The notification email includes:

• The property address and deal reference
• The offer amount
• The buyer's name and email
• The buyer's phone number (if provided)
• The buyer's message (if provided)
• A direct link to the deal detail page in Deal Run

You can reply directly to the notification email to respond to the buyer -- your reply goes to the buyer's submitted email address. This means you can respond to offers from your phone without opening the Deal Run app, which is critical for fast response times.

If you have connected Discord for team notifications, offer alerts are also posted to your configured Discord channel. This is useful for teams where multiple people need to see incoming offers in real-time.

Responding to offers

When you receive an offer, you have several response options depending on the situation:

Accept

If the offer meets your price and terms, respond directly to the buyer by email or phone. Confirm the offer amount, discuss earnest money deposit (EMD) requirements, agree on a closing timeline, and coordinate with your title company or closing attorney to begin the contract process. Speed matters -- send the assignment contract the same day if possible.

Counter

If the offer is below your target but within negotiation range, respond with a counter-offer. Be specific: "Thank you for your offer of $140,000. I can do $148,000 with a 14-day close. EMD is $5,000 non-refundable." Vague responses ("I need more" or "Let me think about it") slow down the process and risk losing the buyer.

Decline

If the offer is too low or the buyer's terms are unworkable, respond politely and quickly. "Thank you for your offer. Unfortunately, $120,000 is below our floor on this deal. We are firm at $145,000." A clear decline is better than ghosting the buyer -- they may come back on a future deal or refer other investors to you if the interaction was professional.

Request more information

Sometimes an offer comes in without enough detail to evaluate. The buyer might not have specified their closing timeline, financing method, or whether they need an inspection period. Respond with specific questions: "Are you a cash buyer or using financing? What is your preferred closing timeline? Do you need a walkthrough before we go to contract?"

Offer tracking and comparison

When multiple offers come in on the same deal, you need to compare them side by side. Deal Run stores all offers in a structured format that makes comparison straightforward.

For each offer on a deal, the offer log displays:

• Offer amount: The dollar amount, with the highest offer highlighted.
• Buyer name and contact info: Who submitted the offer and how to reach them.
• Submission timestamp: When the offer was submitted. Earlier offers are not necessarily better, but they indicate buyer urgency.
• Message / terms: Any additional context the buyer provided.
• Buyer history: If the buyer is in your CRM/buyer list, their profile shows past offers, deals closed, and engagement history. A buyer who has closed 3 deals with you in the past is more reliable than a first-time unknown.
• Source: How the buyer found the deal -- email blast, social media, direct link, marketplace. This helps you understand which marketing channels produce the most serious buyers.

When comparing offers, price is not the only factor. Consider:

• Closing speed: A cash buyer closing in 7 days at $143K may be better than a financed buyer at $148K who needs 45 days and may not get approval.
• Buyer reliability: A repeat buyer with a track record of closing is lower risk than an unknown buyer with a high offer.
• Contingencies: An offer with no contingencies is cleaner than one contingent on inspection, financing, or partner approval.
• EMD amount: A higher earnest money deposit signals stronger commitment. It also provides more protection if the buyer defaults.

The offer log is a permanent record. Even after a deal closes, you can review the offers received for post-mortem analysis: were you priced correctly? How many offers did you get relative to views? Which marketing channel produced the winning offer? This data improves your pricing and marketing strategy on future deals.

For related topics, see Tracking Views and Engagement for understanding the full buyer journey and Creating a Marketing Package for building the page that drives offer submissions.