What is a Deal Marketing Package?
A deal marketing package (also called a deal package, property package, or marketing flyer) is a professional presentation of a wholesale deal that contains all the information an end buyer needs to evaluate the opportunity. It includes property photos, specifications, comparable sales, repair estimates, financial analysis, and the asking price. A well-built marketing package is the single most effective tool for fast disposition.
The marketing package serves as the deal's resume. When you blast a deal to your buyer list, the package is what they use to decide whether the deal is worth their time. A professional package with complete information gets serious inquiries within hours. A text message saying "I have a deal at 123 Main St, $150K" gets ignored. Investors evaluate the wholesaler's competence based on how the deal is presented.
What to include in a marketing package
Property information
- Address, bedrooms, bathrooms, square footage, year built, lot size
- Property type, garage, pool, special features
- Current condition description
- Occupancy status (vacant, tenant-occupied, owner-occupied)
Photos
Interior and exterior photos of the property in its current condition. Show everything -- including the problems. Buyers want to see the roof, foundation, kitchen, bathrooms, bedrooms, and any areas of significant damage or deferred maintenance. Google Street View can supplement if you don't have interior photos yet, but real photos are always better.
Financial analysis
- Asking price: Your assignment price or double-close resale price
- ARV: After-repair value based on recent sold comps
- Estimated repairs: Total repair cost with category breakdown
- Potential profit: ARV - asking price - repairs - holding costs - selling costs
- Rental analysis: Estimated rent, cap rate, and cash-on-cash return for rental exit
Comparable sales
Three to six recent sold comps with photos, sale prices, specs, and distance from the subject. This is the evidence supporting your ARV. Buyers will verify these comps, so they must be accurate. Including comps preemptively answers the buyer's first question: "What's it really worth?"
Why marketing packages close more deals
Experienced end buyers evaluate dozens of deals per week. They don't have time to research every opportunity from scratch. A complete marketing package lets them evaluate your deal in 5-10 minutes without having to pull their own comps, drive by the property, or call you with basic questions. The faster a buyer can evaluate, the faster they can make an offer.
Professional packages also build trust. When a buyer sees accurate comps, realistic repair estimates, and honest condition descriptions, they trust that you know what you're doing. This trust translates into faster decisions and higher willingness to accept your numbers. Sloppy or incomplete packages signal an amateur wholesaler, and experienced buyers move on.
Building marketing packages with Deal Run
Deal Run's marketing package builder automates the most time-consuming parts of creating a deal package. The platform pulls property data, finds and displays comps on an interactive map, generates AI-powered repair estimates from photos, calculates financial returns for multiple exit strategies, and produces a shareable deal page that buyers can view online. Instead of spending hours in PowerPoint or Canva, you can have a professional package ready in minutes.