What is a Deal Blast?
A deal blast is a mass communication sent to a wholesaler's buyer list announcing a new deal available for purchase. Deal blasts are the primary disposition tool for wholesalers -- when you put a property under contract, the deal blast is how you get it in front of potential end buyers quickly. Blasts are typically sent via email, SMS, or both, and include the key deal details along with a link to the full marketing package.
Speed is the defining characteristic of a deal blast. In wholesale real estate, time kills deals. The sooner your buyer list sees the deal, the sooner you get inquiries, walkthroughs, and offers. The best wholesalers can blast a new deal to their entire buyer list within hours of signing the contract with the seller, giving them maximum time to find a buyer before the option period expires.
What a deal blast should include
A deal blast is not the full marketing package -- it's the hook that drives buyers to the package. Keep the blast concise and include only what's needed to generate interest:
- Property address: Or neighborhood/area if you withhold the exact address until the buyer is qualified.
- Key specs: Beds, baths, square footage, year built.
- Asking price: Your assignment or resale price.
- ARV: The after-repair value based on recent comps.
- Estimated repairs: Total repair cost.
- Potential profit or spread: The headline number that grabs attention.
- Photo: One compelling exterior photo (or Google Street View).
- Call to action: Link to the full marketing package or instructions to reach you.
Email blasts vs SMS blasts
| Channel | Pros | Cons |
|---|---|---|
| Supports rich content, photos, links to marketing page. Professional appearance. Easy to track opens/clicks. | Lower open rates (20-40%). Can land in spam. Slower response time. | |
| SMS | 98% open rate. Immediate delivery. Fast responses. | Character limits. No rich formatting. TCPA compliance requirements. Higher cost per message. |
Many wholesalers use both: an email blast with the full presentation and an SMS blast with a short summary and link. The SMS drives immediate attention, and the email provides the detailed information needed for evaluation.
Deal blast best practices
- Segment your list: Don't send every deal to every buyer. A flipper in the Heights doesn't want a rental in Galveston. Send targeted blasts to buyers who match the deal's location, price range, and strategy type.
- Lead with the numbers: Investors are numbers-driven. Put the ARV, price, and potential profit in the subject line or first sentence.
- One strong photo: A compelling exterior photo (or before/after if available) draws the eye and makes the email worth opening.
- Clear call to action: "Reply INTERESTED" or "Click here for the full package." Make it easy for buyers to engage.
- Follow up: A single blast is not enough. Follow up within 24-48 hours with a phone call or text to hot prospects. The first blast opens the door; the follow-up closes it.
- Track engagement: Monitor who opens, clicks, and responds. Buyers who consistently engage are your highest-priority contacts for future deals.
TCPA compliance for SMS
Sending unsolicited text messages to investors carries legal risk under the Telephone Consumer Protection Act (TCPA). Known TCPA litigators actively seek violations. Best practices include obtaining consent before texting, maintaining opt-out lists, checking phone numbers against DNC and litigator databases, and using compliant messaging platforms. Deal Run integrates DNC and TCPA litigator checks directly into the outreach workflow.