Is Privy Worth It? MLS Access at $100+/Month
Privy costs $99-$199/mo and focuses on MLS data access for off-market investors. Whether it's worth the investment depends on your specific situation — what deals you're working, what tools you already have, and where your biggest bottleneck sits. This article provides a data-driven assessment to help you decide.
What you're paying for
At $99-$199/mo, Privy's core value proposition is MLS data access for off-market investors. Here's what that subscription gets you in practice:
- Direct MLS data access without being an agent
- Good comp analysis with MLS accuracy
- Clean interface for property research
- Useful for ARV estimation
What's missing
Every platform has gaps. Here's what Privy doesn't include that you may need:
- Requires MLS access (agent partnership or own license)
- No buyer identification
- No deal marketing
- No skip tracing
These gaps mean additional subscriptions for most wholesalers. When evaluating whether Privy is worth it, add the cost of whatever tools you need to fill these gaps to get the true monthly expense.
The ROI math
When Privy is worth it
Privy is most likely worth the subscription for investors who want MLS-quality comp data and already have or can get MLS access. If that description matches your situation, the platform delivers real value.
When it's not worth it
Privy is harder to justify for wholesalers who need buyer finding, deal marketing, or don't have MLS access. For these investors, the subscription cost may exceed the value delivered, especially when alternatives exist at lower price points.
Alternatives to consider
Before committing to Privy, compare it against platforms that may offer better value for your workflow. Deal Run combines buyer identification, comp analysis, deal marketing, and built-in skip tracing for $99/month — covering several of the gaps that Privy leaves open. See the full review or pricing breakdown for details.
The verdict
Privy is a legitimate tool that works as advertised. The question isn't whether the platform is good — it's whether the price-to-value ratio makes sense for YOUR specific operation. Run the ROI math, factor in supplemental tool costs, and compare against alternatives before making a commitment.