How to Send a Deal Blast: Tools, Timing, and Best Practices
A deal blast is your primary distribution channel for wholesale deals. Send it right and you get offers within hours. Send it wrong and your emails land in spam, your buyers unsubscribe, and your deal sits unsold. This guide covers the mechanics of sending effective deal blasts.
Email tools for deal blasts
| Tool | Best For | Cost |
|---|---|---|
| Mailchimp | Beginners, free tier available | Free-$100/month |
| ActiveCampaign | Automation and segmentation | $30-$150/month |
| Deal Run | All-in-one deal marketing + CRM | $99/month |
| Gmail (BCC) | Very small lists (<50) | Free |
List segmentation
Do not blast every deal to every buyer. Segment your buyer list by: geographic preference (buyers who focus on specific areas), property type preference (SFR, multifamily, land), price range, and exit strategy (flip vs rental). Targeted blasts get higher response rates because every recipient sees a deal that matches their criteria.
Timing
- Best days: Tuesday, Wednesday, Thursday
- Best times: 9am-11am in the buyer's local time zone
- Avoid: Monday mornings (inbox overload), Friday afternoons (weekend mode), weekends (lower open rates)
Email deliverability
Your emails need to reach the inbox, not spam. Key practices: use a dedicated sending domain (not gmail.com), warm up new sending domains gradually (start with small sends), include an unsubscribe link (legally required under CAN-SPAM), avoid spam trigger words in subject lines ("FREE!!!," "ACT NOW," "GUARANTEED"), and keep your list clean (remove bounces and unsubscribes immediately).
SMS deal blasts
SMS blasts get higher open rates (98%) than email (20-30%) but are more regulated. Comply with TCPA: only text buyers who have opted in, include opt-out instructions, and do not text before 8am or after 9pm local time.
Measuring performance
- Open rate: 25-40% is good for deal blasts. Below 15% means deliverability issues or poor subject lines.
- Click rate: 5-15% on links to deal details/photos.
- Response rate: 2-5% with actual inquiries or offers is a strong blast.
- Close rate: Track deals closed per blast to measure overall effectiveness.
Related guides
- Writing Deal Blast Emails
- Wholesale Email Templates
- Building Your Buyer List
- Following Up With Buyers
- Email and SMS Blasting Guide