How Much Does Privy Cost? Plans and Hidden Fees
Privy's pricing isn't always straightforward. Whether you're evaluating Privy for the first time or comparing it against alternatives, understanding the full cost — not just the advertised price — is critical. This article breaks down every tier, identifies the hidden costs, and compares the total expense to what's available elsewhere in 2026.
Privy pricing plans
Starter: ~$99/mo
- MLS data access
- Property search
- Basic comp analysis
- Saved searches
That comes to ~$1,188/yr on an annual basis.
Pro: ~$199/mo
- Everything in Starter
- Advanced filtering
- Team features
- Priority data
That comes to ~$2,388/yr on an annual basis.
Hidden costs beyond the subscription
The monthly subscription is only part of what you'll actually pay. Factor in these additional costs:
- MLS access required (agent license or partnership)
- No skip tracing
- No buyer identification
- No deal marketing pages
- No outreach tools
What the total cost looks like
Price comparison
| Feature | Privy | Deal Run Pro |
|---|---|---|
| Monthly price | ~$99/mo | $99 |
| Skip tracing | Extra or N/A | Included |
| Buyer identification | No | Yes |
| Deal marketing | No | Yes |
| AI deal analysis | No | Yes |
Is Privy worth the price?
That depends entirely on what you need. Privy delivers on its core focus of MLS-powered investment property data. If that's exactly what you need and you already have tools covering the gaps, the pricing may be justifiable. But if you need a more complete platform, the total cost of Privy plus supplementary tools often exceeds what an all-in-one alternative costs.
For a full evaluation, read the Privy review or see how Privy compares to alternatives.
When to consider alternatives
If Privy's pricing feels high relative to the features you'd actually use, platforms like Deal Run offer buyer identification, comp analysis, deal marketing, and skip tracing for $99/month — consolidating multiple tools into a single subscription. Compare pricing to find the best fit for your budget and workflow.