What is an Investor Score?
An investor score is a numerical ranking that measures how likely a real estate investor is to purchase a specific deal. Rather than treating every investor on your buyer list equally, investor scoring analyzes public record data to rank investors by their relevance, activity level, and match to the subject property. Higher-scored investors are more likely to respond, make offers, and close -- making them the priority targets for your deal blasts and outreach.
Investor scoring solves a fundamental problem in wholesale disposition: you have limited time (usually days, not weeks) and a list of potential buyers that could number in the hundreds. Without scoring, you blast everyone and hope for the best. With scoring, you prioritize outreach to the investors most likely to buy, dramatically improving your response rates and closing speed.
How investor scoring works
Investor scores are computed from multiple data signals extracted from public property records. The most sophisticated systems analyze several dimensions:
Proximity
How close is the investor's existing portfolio to your subject property? An investor who owns three rentals within a mile of your deal is more likely to buy than one who invests 30 miles away. Proximity indicates familiarity with the neighborhood, existing contractor relationships, and property management infrastructure.
Recency
When did the investor last purchase a property? Someone who bought six months ago is actively deploying capital. Someone who last bought three years ago may have slowed down or left the market. Recent buyers get higher scores.
Price match
Does the investor's typical purchase price range match your deal's price point? An investor who buys $80K-$120K properties is a poor match for a $350K deal. Matching price ranges indicates the investor has appropriate capital and experience at that deal size.
Property match
Does the investor buy the same property type? A single-family flipper may not be interested in a duplex. Matching property type, bedroom count, and square footage range improves the score.
Activity level
How many properties has the investor purchased in the lookback period? Active buyers who close multiple deals per year are more reliable than one-off purchasers. High-activity investors are the backbone of any wholesale business.
Portfolio size
The total number and value of properties the investor owns. Larger portfolios indicate more capital, more experience, and established systems for managing acquisitions. These investors can move faster and close more reliably.
Deal Run's Investor Score ranking
Deal Run uses a proprietary Investor Score algorithm that computes investor scores across six weighted dimensions: proximity, recency, price match, property match, activity level, and nationwide portfolio size. When you search for investors near any address, every result is ranked by their Investor Score, with the most relevant buyers appearing at the top of the list.
The scoring is computed dynamically for each search, meaning the rankings change based on the subject property. An investor who scores 95 for a $150K single-family in Katy might score 40 for a $400K property in the Heights because their buying patterns don't match. This property-specific ranking is what makes scored results dramatically more useful than a static contact list.
Using investor scores effectively
- Prioritize outreach: Call or text the top 20-30 scored investors before blasting the wider list. Personalized outreach to highly-scored buyers produces better results than mass blasts.
- Segment by score: Top tier (80+) gets immediate phone calls. Mid tier (50-79) gets the email blast. Lower scores get included in broader distributions.
- Track conversion: Over time, track which score ranges actually convert to closed deals. This data helps you calibrate your outreach strategy and refine your buyer list.