REsimpli vs FreedomSoft: Which CRM Is Better for Wholesalers?
REsimpli and FreedomSoft are both CRM platforms built specifically for real estate investors, particularly wholesalers. Both handle lead management, deal pipeline tracking, and seller communication. The key difference: REsimpli has a built-in dialer and stronger analytics, while FreedomSoft has a website builder and stronger marketing automation. This comparison breaks down the differences.
Feature comparison
| Feature | REsimpli | FreedomSoft | Deal Run |
|---|---|---|---|
| Starting price | $199/mo | $197/mo | $99/mo |
| CRM / contacts | Full CRM | Full CRM | Buyer CRM |
| Deal pipeline | Kanban | Kanban | Kanban |
| Built-in dialer | Yes | Not built-in — requires integration | Not currently advertised |
| SMS | Yes | Yes | Not currently advertised |
| Skip tracing | Built-in | Built-in | Built-in |
| Website builder | Not currently advertised | Yes | Not applicable |
| Drip campaigns | Basic | Advanced | Not currently advertised |
| KPI dashboard | Detailed | Limited advertised feature set | Deal analytics |
| Investor/buyer search | Not currently advertised | Not currently advertised | Yes |
| Deal analysis (ARV, repairs) | Not currently advertised | Not currently advertised | AI-powered |
| Deal marketing pages | Not currently advertised | Not currently advertised | Yes |
REsimpli: the all-in-one CRM
REsimpli ($199/month) is the most feature-complete CRM for wholesalers. Its built-in dialer lets you cold call directly from the platform — no need for a separate power dialer service. The KPI dashboard tracks lead source performance, cost per deal, and pipeline velocity. Skip tracing, SMS, and email are all integrated.
Strengths: Built-in dialer saves $50-100/month on a separate service. Detailed analytics show which marketing channels produce deals. Strong community and training resources.
Weaknesses: No disposition tools (no buyer search, no deal marketing). The interface can feel overwhelming for new users. At $199/month, it is a significant commitment for solo operators.
FreedomSoft: marketing-first CRM
FreedomSoft ($197/month) leads with marketing automation. Its website builder creates "we buy houses" lead capture sites, and its drip campaign system automates seller follow-up sequences. Contract generation and e-signatures are built in.
Strengths: Best marketing automation in the category. Website builder eliminates the need for a separate landing page tool. Contract templates save time.
Weaknesses: No built-in dialer (requires integration with a third-party service). Interface feels dated compared to newer platforms. No disposition features.
The disposition gap
Both REsimpli and FreedomSoft are acquisition-focused CRMs. They help you find and manage seller leads, but neither helps you find buyers for the deals you put under contract. For the complete wholesale workflow, you need a disposition tool alongside your CRM.
Deal Run fills this gap at $99/month with investor search (find active buyers near your deal from public records), built-in skip tracing, buyer list management, deal marketing pages, and AI-powered deal analysis (ARV, repairs, margin). It is not a replacement for REsimpli or FreedomSoft — it is a complement that handles the disposition side they do not cover.
When to choose each
- Choose REsimpli if you cold call heavily and want a built-in dialer with KPI tracking.
- Choose FreedomSoft if you prioritize marketing automation, drip campaigns, and need a website builder.
- Add Deal Run to either CRM for investor search, deal analysis, and deal marketing. REsimpli + Deal Run = $298/month for the complete acquisition + disposition workflow.
Stack recommendation: REsimpli ($199) for seller lead management + Deal Run ($99) for buyer finding and deal marketing = $298/month for the complete wholesale tech stack.
Related comparisons
InvestorLift, InvestorBase, PropStream, DealMachine, BatchLeads, REsimpli, Carrot, Propelio, DealCheck, FreedomSoft, Bricked AI, ChatARV, Privy, Backflip, New Western, Zeno Investments, and all other named products and companies are trademarks of their respective owners. Deal Run is not affiliated with, endorsed by, or sponsored by these companies. Pricing and feature information is based on publicly available sources and may change; verify current offerings on each company's website.