Help Center · Deal Pipeline

Managing Offers

Offers are the heartbeat of your wholesale business. Every deal you market exists for one purpose: to attract a buyer willing to pay a price that nets you an assignment fee. Deal Run centralizes all offer activity so you can track, compare, and act on offers without juggling spreadsheets, text messages, and email threads.

Where offers come from

Offers arrive in Deal Run through two channels:

Marketing page submission form

Every published marketing page includes an "Submit Offer" button that opens a form for interested buyers. The form collects:

Offer amount -- the price the buyer is willing to pay for the property
Buyer name -- full name or entity name (e.g., "John Smith" or "Harkor Homes LLC")
Email address -- used for follow-up communication
Phone number -- optional, but most serious buyers provide one
Message -- free-text field where buyers explain their offer, mention their timeline, or add conditions
Proof of funds indicator -- whether they can provide proof of funds or a pre-approval letter

When a buyer submits the form, the offer is automatically recorded against the deal in your pipeline. The submission timestamp is captured, and the buyer's information is stored for follow-up. This is the primary way offers come in for deals you are marketing through Deal Run's built-in distribution tools.

Manual entry

Not every offer comes through your marketing page. Buyers may call you, text you, or email you directly with a verbal or written offer. For these, you can manually add an offer to any deal from the deal detail page. Click the "Add Offer" button in the Offers section and fill in the same fields: amount, buyer name, contact info, and any notes. Manual offers are treated identically to form submissions -- they appear in the same list, are included in comparisons, and trigger the same notifications.

Offer details and what they tell you

Each offer in Deal Run captures several data points that help you evaluate the buyer and their proposal:

Offer amount -- the headline number. Compare this against your asking price and your contract price to calculate your potential assignment fee. If your contract price is $150,000 and a buyer offers $175,000, your gross assignment fee is $25,000.
Buyer name -- knowing who the buyer is matters. If you recognize them from previous deals or from your buyer list, you already have a sense of their reliability and speed of closing.
Contact information -- email and phone allow you to follow up immediately. Speed matters in wholesale -- the first wholesaler to respond to an interested buyer often wins the deal.
Message / notes -- buyers sometimes include valuable context: "I can close in 7 days, cash, no inspection," or "I need a 14-day inspection period and will use hard money." These details often matter more than the offer amount itself.
Timestamp -- when the offer was submitted. This helps you prioritize responses (earlier offers may have deadlines) and track how long a buyer has been waiting for a response.

Comparing multiple offers

When multiple offers come in on the same deal, you need to evaluate them holistically, not just by price. Deal Run displays all offers for a deal in a list view, sorted by amount (highest first) by default. You can re-sort by date submitted or by buyer name.

When comparing offers, consider these factors beyond the raw number:

Cash vs. financing -- a cash buyer at $170,000 who can close in 10 days may be more valuable than a hard-money buyer at $175,000 who needs 30 days and has a financing contingency. Cash deals have fewer failure points.
Track record -- if the buyer is in your buyer list and has closed deals with you before, their offer carries more weight. A first-time buyer at a higher price introduces more risk than a proven closer at a slightly lower price.
Conditions -- does the buyer want an inspection period? Are they asking for seller concessions? Do they need you to extend your buy-side closing date? Each condition adds complexity and risk.
Speed -- how quickly can they close? If your buy-side contract has a looming closing deadline, a buyer who can move fast is worth a premium.
Proof of funds -- has the buyer demonstrated they have the capital to close? Offers without proof of funds are more speculative.

Accepting an offer

When you are ready to move forward with a buyer, click the "Accept" button on their offer. This does several things:

The offer is marked as accepted in the system, and its status changes to a green "Accepted" badge
All other offers on the same deal are automatically marked as "Not Selected" -- they remain visible in the offer history but are visually distinguished from the accepted offer
A stage change prompt appears suggesting you move the deal to the Under Contract stage
An activity timeline entry is logged recording the acceptance, the accepted amount, and the buyer's name

Accepting an offer in Deal Run is a record-keeping action, not a legally binding step. The legal commitment happens when you and the buyer sign the assignment contract. But marking the acceptance in Deal Run keeps your pipeline accurate and ensures the rest of your workflow (contract preparation, title company coordination) kicks off at the right time.

Rejecting offers

If an offer is too low, comes with unacceptable conditions, or you simply have better options, click "Reject" on the offer. The offer remains in the deal's history with a "Rejected" status badge, and you can optionally add a note explaining why (helpful for your own records when reviewing deal history later). Rejecting an offer does not send any automatic notification to the buyer -- it is up to you to communicate the decision however you prefer.

Counter-offer workflow

Most wholesale deals involve at least one round of counter-offers. Deal Run supports this through the offer notes and activity timeline:

Receive the initial offer -- it appears in your offers list with the submitted amount
Communicate your counter -- call or email the buyer with your counter-price and terms. Log this as a note on the offer or as an activity timeline entry so you have a record
Record the revised offer -- when the buyer comes back with an adjusted number, you can either update the existing offer's amount and add a note documenting the negotiation history, or add a new offer entry from the same buyer at the revised price. Both approaches work -- the first keeps a cleaner offer list, the second preserves more granular history
Repeat or accept -- continue the negotiation until you reach agreement or decide to move on to another buyer

Some wholesalers prefer to negotiate via text or phone and only record the final agreed number in Deal Run. Others log every back-and-forth exchange. Either approach works -- the system is flexible enough to accommodate your style.

Offer notifications

When a new offer is submitted through your marketing page, Deal Run notifies you through multiple channels so you can respond quickly:

In-app notification -- a bell icon badge in your navigation bar shows a count of unread notifications. Clicking it shows the offer details and a link to the deal.
Email notification -- an email is sent to your account email address with the offer amount, buyer name, and a direct link to the deal detail page. This ensures you see new offers even when you are not actively using the app.
Push notifications -- if you have enabled browser notifications, you will receive a push notification on your desktop or mobile device.

Notification speed matters. Studies show that responding to an interested buyer within 5 minutes dramatically increases your chances of closing the deal. The buyer is most engaged in the moment they submit their offer -- the longer you wait, the more likely they move on to another deal from another wholesaler.

Offers and your assignment fee

Your assignment fee is the difference between your buy-side contract price (what you are paying the seller or deal source) and your sell-side price (what the buyer is paying you). When viewing offers, keep your contract price in mind:

Assignment fee = Accepted offer amount - Your contract price - Closing costs

Deal Run displays your potential assignment fee on each offer card when you have a contract price set on the deal, so you do not have to do the math manually. This makes it easy to see at a glance which offers generate enough margin to be worth pursuing and which are too tight.

Best practices for managing offers

Respond within minutes, not hours. Fast response is the single biggest differentiator in wholesale deal disposition. Set up email and push notifications and treat every new offer like a hot lead.
Never stop marketing after one offer. Until you have an accepted offer and a signed contract, keep the deal in front of buyers. Multiple offers create competition that drives your price up.
Document everything. Use the offer notes and activity timeline to record verbal offers, negotiation history, and buyer communications. If a deal goes sideways, this documentation protects you.
Know your floor. Before you start marketing a deal, know the minimum assignment fee you will accept. This prevents you from wasting time negotiating offers that do not meet your threshold.
Evaluate the buyer, not just the number. A reliable cash buyer at $5,000 less than a flaky first-timer is almost always the better choice. Closed deals pay bills -- signed contracts that fall apart do not.