Managing Your Buyer List

Your buyer list is the single most valuable asset in your wholesaling business. Every experienced wholesaler will tell you the same thing: the money is in the list. A great deal without a buyer list is just a property under contract with a ticking clock. A great buyer list without a deal is an asset waiting to print money the moment you find one.

Deal Run's buyer list is a persistent mini-CRM that grows with you over time. Unlike a spreadsheet or a list of sticky notes, it is integrated directly into the investor search and deal marketing workflow. Investors you find through searches can be added to your list with one click. When you have a new deal, you can blast your entire list or filter to the most relevant segment in seconds.

What the buyer list is

The buyer list is a centralized database of every investor contact you have accumulated through Deal Run. It lives across all your deals -- meaning an investor you found while searching for buyers for Deal A is available when you are marketing Deal B, Deal C, and every deal after that. You build the list once and use it indefinitely.

Each entry in your buyer list contains the investor's name, entity name (if applicable), phone numbers, email addresses, mailing address, the deal or search where you originally found them, any tags you have applied, their current status, and a record of interactions (deals sent, emails opened, offers made). Over time, your buyer list becomes a rich dataset that tells you not just who these investors are, but how they behave -- who opens every email, who always asks for more photos, who makes offers quickly, and who never responds.

Adding investors from search results

The most common way to populate your buyer list is from investor search results. After running a search and optionally skip tracing investors, you can add them to your buyer list individually or in bulk.

Individual add: Click the "Add to Buyer List" button on any investor card. The investor's full profile -- name, entity, contact info, transaction history, portfolio data -- is copied to your buyer list. If the investor has been skip traced, their phone and email come with them.

Bulk add: Select multiple investors using checkboxes, then click "Add Selected to Buyer List." All selected investors are added in a single operation. Deal Run deduplicates automatically -- if an investor already exists in your buyer list (matched by name or entity), the existing record is updated rather than creating a duplicate.

Manual entry

Not every investor comes from a Deal Run search. You meet people at REIA meetings, get referrals from title companies, or exchange business cards at networking events. For these contacts, you can manually add entries to your buyer list.

Click the "Add Contact" button at the top of the buyer list page. Enter whatever information you have -- at minimum, you need a name and at least one contact method (phone or email). You can also add their entity name, mailing address, notes, and tags during creation. The more information you provide, the more useful the entry will be for future outreach.

Manually added contacts integrate seamlessly with search-originated contacts. They appear in the same list, support the same tags and filters, and can be included in deal blasts alongside investors you found through Deal Run's search.

Tags

Tags are the primary way to organize and segment your buyer list. You can apply multiple tags to each investor, and then filter your list by any combination of tags. Deal Run provides several default tag categories, and you can create custom tags as needed.

Location tags

Tag investors by the geographic areas they buy in. Examples: "Houston Inner Loop," "Katy/Cinco Ranch," "Spring/Woodlands," "San Antonio," "Dallas." Location tags are especially useful when you have a deal in a specific area and want to quickly pull up everyone who buys in that market. An investor who is tagged "Houston Inner Loop" is not likely interested in a deal in Lubbock, and location tags let you filter them out instantly.

Strategy tags

Tag investors by their investing strategy. The most common strategy tags are:

• Flipper: Buy, renovate, resell.
• Landlord: Buy and hold for rental income.
• Buy-and-hold: Long-term hold, may or may not rent.
• Wholesale: Another wholesaler who might take an assignment.
• Novation: Uses novation agreements.

Strategy tags help you match the right deal to the right buyer. A heavy-rehab flip candidate goes to flippers. A turnkey rental goes to landlords.

Budget range tags

Tag investors by their typical purchase price range. Examples: "Under $100K," "$100K-$200K," "$200K-$400K," "$400K+." When you have a deal at a specific price point, budget tags let you instantly filter to investors who actually buy in that range, rather than sending a $350,000 deal to someone who exclusively buys $80,000 properties.

VIP tag

Mark your best buyers -- the ones who close quickly, always have cash, and buy multiple deals from you -- as VIPs. VIP-tagged investors can be filtered to the top of any list, and you can create VIP-only blast campaigns to give your best buyers first crack at new deals before you send to the broader list.

Reno tolerance tags

Some investors want turnkey properties. Others actively seek heavy rehabs because they have in-house construction crews and make their margin on the renovation. Tag investors by their renovation tolerance: "Turnkey Only," "Light Rehab," "Medium Rehab," "Heavy Rehab," "Gut Job OK." This tag becomes extremely valuable when you have a property that needs $80,000 in repairs -- you do not want to waste time sending it to investors who only buy move-in-ready homes.

Custom tags

Create any custom tag that fits your workflow. Common examples include "Met at REIA," "Referred by [name]," "Pays cash," "Uses hard money," "Closes fast," "Slow responder," or market-specific tags like "Buys in flood zone" or "Prefers brick."

Status tracking

Every buyer in your list has a status that tracks where they are in your relationship. Statuses are updated manually as you interact with each investor:

• New: Added to your list but not yet contacted. This is the default status for newly added investors.
• Contacted: You have reached out via phone, text, or email but have not yet received a meaningful response.
• Interested: The investor has responded and expressed interest in receiving deals from you. This is your active buyer pool.
• Not Interested: The investor responded but is not currently buying, is not interested in your market, or asked not to be contacted. Keep them in the list (preferences change) but exclude them from active campaigns.
• Deal Sent: You have sent this investor a specific deal. This status is often applied automatically when you include them in a deal blast campaign.

Status tracking helps you avoid the most common outreach mistake: contacting the same investor multiple times with the same pitch because you lost track of who you already talked to. At a glance, you can see that you have 200 investors in your list, 85 have been contacted, 32 are marked interested, and the remaining 115 still need initial outreach.

Searching and filtering

As your buyer list grows beyond a few dozen entries, the search and filter tools become essential.

Text search: Search by name, entity name, email, phone number, or any other field. Start typing and results filter in real time.

Tag filters: Click any tag to filter the list to investors with that tag. Click multiple tags to narrow further (AND logic -- showing investors who have all selected tags). This is how you build targeted outreach segments: "Flipper" + "Houston Inner Loop" + "$100K-$200K" gives you every flipper in the Inner Loop who buys in your price range.

Status filters: Filter by status to focus on a specific group. "Show me all Interested investors" gives you your active buyer pool. "Show me all New investors" gives you your untouched list for cold outreach.

Quality grade filter: If you have skip traced your list, filter by contact quality grade to prioritize investors with verified, high-quality contact information. See Skip Tracing: How It Works for details on quality grades.

Your list persists across deals

This is worth emphasizing because it is one of Deal Run's most important design decisions: your buyer list is not tied to any single deal. It is a global asset attached to your account.

When you find 30 investors while searching around Property A, add them to your list, skip trace them, tag them, and update their statuses -- all of that data is immediately available when you start working on Property B. You do not need to re-search, re-trace, or re-organize. Over the course of six months of active wholesaling, your buyer list grows from zero to hundreds or thousands of qualified, categorized, contactable investors. That list is what transforms you from someone who scrambles to find a buyer for every deal into someone who can close deals in days because you already have a warm audience waiting for your next property.

Every time you close a deal, the buyer's record in your list is automatically updated with deal statistics -- how many offers they have made through Deal Run, how many deals they have closed, and their average response time. This data compounds over time and helps you identify your most reliable buyers.

For importing existing contacts into your buyer list or exporting your list for use in other tools, see Importing and Exporting Contacts.