Help Center · Outreach

Sending Your First Email Blast

An email blast is the fastest way to get your deal in front of qualified investors. Deal Run lets you send professionally formatted deal emails directly from your own Gmail account, so recipients see your real email address and can reply directly to you. This guide walks through the entire process, from selecting recipients to tracking who opened your email.

Before you start

Make sure you have completed these prerequisites before attempting your first blast:

Connected your Gmail account -- Deal Run sends emails through the Gmail API using your own Google account. If you have not connected it yet, go to Account > Connected Accounts and click "Connect Gmail." You will authorize Deal Run to send emails on your behalf through a standard Google OAuth flow. Your Gmail password is never stored by Deal Run.
Created a deal -- You need an active deal with property details loaded. The blast pulls property data (address, specs, price, ARV, photos) directly from the deal record to populate the email template.
Built a buyer list -- You need at least one investor saved in your buyer list with a valid email address. If you have not built your list yet, run an investor search and skip trace the results first.

Step 1: Navigate to outreach from your deal

Open the deal you want to market by going to your Deals page and clicking on the property. From the deal detail page, click Sell > Track in the navigation. This takes you to the outreach dashboard for that specific deal. Every blast you send is associated with a deal, which is how Deal Run auto-populates property information into your email templates.

The outreach page shows your investor queue -- a list of all buyers associated with this deal, along with their current outreach status (not contacted, emailed, called, interested, not interested). If this is your first time on this page, all investors will show "not contacted."

Step 2: Select your recipients

You have two ways to select who receives your blast:

Select from the investor queue

The investor queue shows every buyer you have added to this deal. Use the checkboxes on the left side of each row to select individual investors, or click the "Select All" checkbox at the top to select everyone. You can filter the list first by status, investor type (landlord, flipper, or both), or tags you have applied, then select all filtered results.

Select from your full buyer list

Click the "Add from Buyer List" button to access your full CRM. This opens a modal showing all saved buyers across all deals, not just the ones associated with this particular property. You can filter by location, strategy, budget range, or any custom tags. Select the investors you want and click "Add to Blast." They will be added to your recipient list for this send.

Deal Run automatically deduplicates recipients. If an investor appears in both your deal queue and your buyer list selection, they will only receive one email. The system also filters out any contacts without a valid email address and any contacts marked as "Do Not Contact."

Step 3: Choose your template

After selecting recipients, click the "Compose Blast" button. This opens the template selection screen with two primary options:

Deal Blast template

This is the purpose-built template designed specifically for marketing wholesale deals. It is the template most users choose for their first blast and the one that generates the highest engagement rates. The deal blast template includes:

Hero photo -- The primary photo from your deal's marketing package, displayed prominently at the top of the email. If you have not uploaded photos yet, the template uses Google Street View as a fallback.
Property specs bar -- Beds, baths, square footage, year built, and lot size displayed in a clean horizontal layout beneath the hero image.
Price and deal metrics -- Asking price displayed prominently, with ARV, estimated repair cost, and projected profit calculated and shown in a KPI row. These numbers pull directly from your deal analysis.
Property description -- A brief paragraph describing the property and the opportunity. You can edit this text before sending or let the AI-generated description stand.
Call-to-action button -- A prominent "View Full Deal Package" button that links to your deal's marketing page. This is the primary click target and how you track investor interest.
Your contact information -- Your name, phone number, and email address in the footer so investors can reach you directly.

Custom template

If you prefer a more personal approach, select the "Custom" option. This gives you a blank email composer where you can write your own subject line and body content. You can still insert dynamic variables like {property_address}, {asking_price}, and {arv} that auto-fill with data from the deal. See Using Email Templates for the full list of available variables.

Step 4: Preview your email

Before sending, Deal Run shows you an exact preview of what recipients will see in their inbox. The preview renders the full HTML email with all dynamic variables replaced by actual deal data. Pay attention to:

Subject line -- The deal blast template auto-generates a subject line using the property address and asking price (e.g., "Investment Opportunity: 123 Main St, Houston TX -- $185,000"). You can edit this to whatever you want. Short, specific subject lines with the address and price tend to perform best.
Photo quality -- Make sure your hero photo looks good. A dark, blurry, or poorly framed photo will tank your open-to-click rate. If the photo is not great, go back to your deal and update it before sending.
Numbers accuracy -- Verify that the ARV, repair estimate, and profit projection are correct. These numbers come from your deal analysis. If they look wrong, update your analysis before blasting.
Links -- Click the CTA button in the preview to make sure it opens your marketing page correctly.

The preview also shows a recipient count at the top -- the total number of emails that will be sent. Review this number to make sure it matches your expectations.

Step 5: Send the blast

Click the "Send Blast" button at the bottom of the preview screen. Deal Run will ask you to confirm with a summary: "Send to X recipients via your Gmail account (you@gmail.com)?" Click "Confirm and Send" to begin delivery.

Emails are sent through the Gmail API using your authenticated Google account. This means every email comes from your actual Gmail address, lands in your Sent folder, and any replies go directly to your inbox. There is no third-party sender domain involved -- investors see your real email address as the sender.

Deal Run sends emails in batches to respect Gmail's rate limits and protect your sender reputation. For most accounts, Gmail allows approximately 500 emails per day. If your recipient list exceeds this limit, Deal Run will queue the remaining sends and deliver them over the following hours. You will see a progress indicator showing how many emails have been sent and how many are queued.

Step 6: Track delivery and engagement

After sending, the outreach dashboard updates in real time with delivery status for each recipient:

Sent -- The email left your Gmail account successfully.
Delivered -- The recipient's mail server accepted the email.
Opened -- The recipient opened the email (tracked via a 1x1 pixel).
Clicked -- The recipient clicked the CTA button to view your marketing page.
Bounced -- The email could not be delivered (invalid address, full inbox).

The campaign summary at the top of the outreach page shows aggregate stats: total sent, delivery rate, open rate, and click rate. For a detailed breakdown, see Tracking Delivery, Opens, and Clicks.

Best practices for your first blast

Send in batches, not all at once

If you have a large buyer list (200+ contacts), consider sending to your highest-priority investors first -- VIPs, recent buyers, and investors who have shown interest in similar properties. This lets you gauge response before committing your full list. It also helps warm up your Gmail sending reputation if you have not sent bulk email from this account before.

Time your sends strategically

Email open rates for real estate investor outreach peak between 7:00 AM and 10:00 AM local time on Tuesday through Thursday. Monday mornings are crowded with weekend backlog, and Friday afternoons see low engagement. Avoid weekends entirely for your first blast -- save those for follow-up sequences targeting investors who opened but did not click.

Write subject lines that work

The best-performing subject lines for deal blasts are direct and specific. Include the city or neighborhood and the asking price. Avoid generic lines like "Great Investment Opportunity" -- every wholesaler in the market sends that same subject. Examples that perform well:

"Katy TX -- 3/2 SFH at $185K, ARV $260K"
"Off-market in Spring Branch -- $42K equity spread"
"New deal: 4bed Heights-area rental, 8.2% cap rate"

Follow up on opens and clicks

An investor who opens your email is mildly interested. An investor who clicks through to your marketing page is actively evaluating the deal. Within 24 hours of sending, check your tracking dashboard and prioritize calling investors who clicked. A quick phone call to someone who just viewed your deal package is the highest-conversion activity in wholesale disposition.

Do not blast the same list daily

Sending too frequently will get your emails marked as spam, damage your Gmail reputation, and annoy investors who might otherwise do business with you. For a single deal, a reasonable cadence is: initial blast on Day 1, a follow-up to non-openers on Day 3, and a price drop or urgency message on Day 7. After that, move on to phone calls for warm leads and fresh deals for the rest of your list.

Once you are comfortable with the blast workflow, explore email templates for more message types, and follow-up sequences to automate your outreach cadence.