Deal Detail Page

The deal detail page is where you go to see everything about a specific property in your pipeline. It pulls together property data, owner information, financial analysis, photos, marketing metrics, and activity history into a single view. Whether you are evaluating a new deal, preparing to market it, or checking on its progress toward closing, the deal detail page is your starting point.

Page layout

The deal detail page uses a two-column layout on desktop. The left column contains the property information sections -- the data you need to analyze and market the deal. The right column contains visual and supplementary content -- photos, marketing summary, and the activity feed. On mobile, these columns stack vertically with the left column content appearing first.

Header

At the top of the page, the header displays three key pieces of information at a glance:

• Property address -- the full street address, city, state, and ZIP code of the subject property. This is the primary identifier for the deal.
• Stage badge -- a color-coded badge showing the deal's current pipeline stage (Active Marketing, Walkthroughs, Offers, Under Contract, or Closed). Click the badge to open a dropdown and change the stage directly from the header without scrolling to find a stage selector.
• Specs pill -- a compact summary of the property's key specs: beds, baths, square footage, and year built. This gives you a quick property profile without needing to scroll to the full details section.

The header stays visible as you scroll through the page, so you always know which deal you are looking at and what stage it is in.

Left column: property information

The left column is organized into several expandable card sections, each focused on a different aspect of the property data.

Owner and Motivation

This section shows who owns the property and any indicators of seller motivation. Key fields include:

• Owner name -- the current owner of record, pulled from public records. For LLC-owned properties, the entity name is displayed.
• Owner type -- whether the owner is an individual, corporation, trust, or other entity type.
• Mailing address -- the owner's mailing address if different from the property address. An absentee owner (different mailing address) is often a motivation indicator.
• Motivation flags -- Deal Run highlights potential motivation indicators such as pre-foreclosure status, tax delinquency, divorce filings, probate, code violations, or high equity with long ownership duration. These flags help you assess how likely the owner is to accept a below-market offer.
• Ownership duration -- how long the current owner has held the property, calculated from the last deed transfer date.

Current Mortgage

Understanding the owner's financial position is critical for evaluating a deal. The mortgage section shows:

• Estimated mortgage balance -- the approximate remaining balance on the primary mortgage, calculated from the original loan amount, interest rate, and origination date.
• Estimated equity -- the difference between the property's estimated value and the mortgage balance. High equity owners have more room to negotiate.
• Loan origination date -- when the mortgage was originated. Older loans tend to have lower balances and more equity.
• Lender name -- the originating lender, useful for understanding the loan type and potential for foreclosure timelines.
• PITI/PITIH calculation -- estimated monthly payment broken down into Principal, Interest, Taxes, Insurance, and (if applicable) HOA. This tells you the owner's carrying cost and helps assess motivation -- an owner with a $2,500/month PITIH on a vacant property is more motivated than one with a $800/month payment on a rented property.

Property Details

The core physical characteristics of the property, sourced from public records and MLS data when available:

• Property type (single family, multi-family, townhouse, condo, etc.)
• Bedrooms and bathrooms
• Total square footage (living area)
• Lot size (in square feet or acres)
• Year built
• Garage type and capacity
• Pool (yes/no)
• Stories
• Foundation type
• Roof type and material
• Heating and cooling systems

Tax and Assessment

Tax data from the county assessor's office, updated annually:

• Tax market value -- the county's assessed market value of the property. Note that this is the county's valuation for tax purposes, which may differ significantly from the actual market value or your ARV estimate.
• Assessed value -- the taxable value after any exemptions (homestead, senior, disabled, etc.).
• Annual tax amount -- the total property taxes paid or owed for the current tax year.
• Tax year -- which tax year the data applies to.
• Exemptions -- any active exemptions that reduce the taxable value.

This section has a gray background to visually distinguish it from the other white-background sections, making it easy to locate when scrolling.

Sale History

A chronological record of all ownership transfers for the property, sourced from deed records:

• Sale date, sale price, buyer name, and seller name for each transaction
• Document type (warranty deed, special warranty deed, quitclaim, etc.)
• Recording date (when the deed was officially recorded with the county)

Sale history is valuable for understanding the property's price trajectory and identifying patterns. A property that has changed hands three times in two years may indicate a problem that previous owners walked away from. A property held by the same family for 30 years with no mortgage often signals an estate or inheritance situation.

Listing History

MLS listing records for the property, showing all times it has been listed for sale or rent:

• List date, list price, status (active, pending, closed, expired, withdrawn)
• Days on market
• Listing agent name and brokerage
• Sold date and sold price (if closed)

Listing history helps you assess how the market has responded to this property in the past. If it was listed at $250,000 for 120 days and expired without selling, that tells you the market does not support that price -- and your ARV estimate should reflect that reality.

Schools

Nearby schools within the property's attendance zones, sorted by level: elementary, middle, and high school. Each school entry shows the school name, distance from the property, and GreatSchools rating (1-10). School quality significantly affects property values and is a key factor for buyers targeting the rental or fix-and-flip exit strategies.

Flood Zone

The property's FEMA flood zone classification, sourced from National Flood Hazard Layer data. The flood zone determines whether flood insurance is required by the buyer's lender, which affects the property's financing options and overall desirability. Properties in high-risk zones (Zone A, Zone AE) require flood insurance, which adds $1,000 to $3,000+ per year to the carrying cost. This information is also displayed on the marketing page so buyers can evaluate it before making an offer.

Right column: visual and supplementary

Photos Preview

A carousel of uploaded property photos with thumbnail navigation. Click any photo to view it full-screen. The primary photo (the first one in the carousel) is used on the deal tracking board card and as the hero image on the marketing page. You can reorder photos by dragging thumbnails, and the first photo becomes the primary.

If no photos have been uploaded, a Google Street View image is shown as a fallback. While Street View is better than nothing, real property photos dramatically increase buyer engagement -- deals with 10+ photos get significantly more marketing page views and offer submissions than those with just a Street View image.

Marketing Summary

A stats grid showing the performance of your marketing efforts for this deal:

• Page views -- total views on the marketing page
• Unique visitors -- deduplicated viewer count
• Offers received -- total number of offers submitted
• Emails sent -- total emails sent that included this deal
• Link clicks -- how many email recipients clicked through to the marketing page

These metrics tell you whether your marketing is working. High page views but zero offers might mean your price is too high. Low page views with a healthy offer rate suggests your buyer list is well-targeted but too small. Use these numbers to diagnose and adjust your approach.

Recent Activity

The most recent activity timeline entries for this deal, displayed in a compact feed format. See Deal Activity Timeline for full details on what events are tracked and how to use the timeline effectively.

Click-to-edit fields

Two fields on the deal detail page support inline editing:

• Description -- click the description text (or the edit icon next to it) to open a textarea where you can write or modify the property description. This description appears on your marketing page, so write it with buyers in mind. Click "Save" to confirm or "Cancel" to discard changes.
• Notes -- a private notes field visible only to you (not shown on the marketing page). Use this for internal observations, reminders, or context that you do not want buyers to see. Same click-to-edit behavior as the description.

All other property data fields (beds, baths, sqft, owner info, mortgage, etc.) are pulled from public records and cannot be edited directly. If you notice incorrect public records data, you can override specific fields through the deal settings.

Navigating to analysis pages

The deal detail page serves as a hub for accessing all analysis tools. From the deal detail page, you can navigate to:

• Comp analysis (ARV) -- view comparable sold properties to estimate the after-repair value. Accessible from the navigation bar or the analysis section link.
• Rental analysis (ARR) -- view comparable rental properties to estimate the after-repair rent.
• Repair estimate -- upload photos and get an AI-powered repair cost estimate broken down by category.
• MAO calculator -- calculate your maximum allowable offer based on ARV, repairs, and desired profit margin.
• Investor search -- find landlords and flippers near this property who might be buyers.
• Marketing page -- view or edit the public marketing page for this deal.

When you navigate to any of these pages, the deal context travels with you via the Deal Context Banner -- a persistent bar at the top of analysis pages showing which deal you are working on, with a link back to the deal detail page.