Google Ads for Real Estate
Google Ads is the most common pay-per-click platform used by real estate investors to generate motivated seller leads. When someone in your target market searches "sell my house fast" or "cash home buyer near me," your ad can appear at the top of the search results. You pay only when they click.
Campaign structure
A typical real estate investor Google Ads account has campaigns organized by market (Houston, Dallas, Austin), ad groups organized by keyword theme (sell house fast, cash buyer, avoid foreclosure), and targeted landing pages for each ad group. The landing page should match the search intent: someone searching "sell my house fast Houston" should land on a page specifically about selling quickly in Houston, not a generic homepage.
Keyword strategy
Focus on high-intent keywords that indicate the searcher is ready to act: "sell my house fast [city]," "we buy houses [city]," "cash offer on my house," "sell house as-is." Avoid broad keywords like "real estate" or "homes for sale" which attract buyers, not sellers. Use negative keywords to exclude irrelevant searches (agent, realtor, listing, rent).
Expected costs (2026)
Cost per click: $10-$40 in competitive markets (Houston, Dallas, Phoenix), $5-$15 in smaller markets. Cost per lead: $75-$250. Conversion rate (click to lead): 5-15%. Cost per deal: $3,000-$7,000. Budget recommendation: $2,000-$5,000/month minimum to generate consistent deal flow.
Landing page best practices
Simple, focused design with one clear call-to-action (fill out the form or call). Include social proof (reviews, number of houses bought). Address the seller's pain points. Fast load time (under 3 seconds). Mobile-optimized (60%+ of motivated seller searches are mobile). Include a phone number for people who prefer to call.