How Fresh Is Skip Trace Data?
Cover how skip trace data sources update at different frequencies — phone carrier records may update monthly, utility records quarterly, and some public records annually.
Understanding the landscape
Explain what causes data to go stale: people change phone numbers, cancel email accounts, move, or transfer properties to new entities.
Provide guidelines for when to re-trace contacts: after 6-12 months for active lists, immediately when a number disconnects, and before any major outreach campaign.
Key considerations
Discuss the concept of data half-life and how caching policies affect freshness.
Include a re-tracing schedule recommendation based on contact tier..
Use investor search available through your investor search platform to streamline this process.
Use outreach tools available through your outreach tools platform to streamline this process.
Use property data available through your property data platform to streamline this process.