Average Wholesale Assignment Fees by Market (2026 Data)
Assignment fees vary dramatically by market, deal size, and wholesaler experience. Understanding what other wholesalers earn in your market helps you set realistic expectations and price your deals competitively.
Average assignment fees by market (2026)
| Market | Avg Fee | Range | Avg Deal Size (ARV) |
|---|---|---|---|
| Houston, TX | $10K | $5K-$20K | $220K |
| Dallas-Fort Worth, TX | $12K | $5K-$25K | $280K |
| Atlanta, GA | $10K | $5K-$18K | $240K |
| Phoenix, AZ | $12K | $5K-$25K | $350K |
| Indianapolis, IN | $7K | $3K-$12K | $150K |
| Cleveland, OH | $6K | $3K-$10K | $120K |
| Memphis, TN | $7K | $3K-$12K | $140K |
| Jacksonville, FL | $9K | $5K-$15K | $250K |
What drives fee size
- Deal size (ARV): Higher-value properties support larger absolute fees. A $15K fee on a $350K ARV deal (4.3%) is reasonable. The same fee on a $120K deal (12.5%) may scare off buyers.
- Market competition: More wholesalers in a market generally compress fees as buyers have more options.
- Deal quality: A deeply discounted deal in a prime location commands a premium fee. A marginal deal in a tough neighborhood requires a smaller fee to attract buyers.
- Your reputation: Experienced wholesalers with track records and accurate analysis consistently earn higher fees than newcomers.
Fee benchmarks
As a percentage of ARV: 3-5% is standard, 5-7% is strong (indicates an exceptional deal or established reputation), and 7%+ is rare (typically only on very deeply discounted acquisitions). See our assignment fee pricing guide for detailed strategy.
Income potential
A wholesaler closing 2 deals per month at the market average fee earns $120K-$288K annually depending on the market. Volume and consistency matter more than any single fee. Focus on building systems that produce deals reliably rather than maximizing the fee on each individual deal.
Related guides
- Pricing Your Assignment Fee
- How to Price a Wholesale Deal
- Top 10 Wholesaling Cities
- Scaling Your Business
- The Complete Wholesaling Guide