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Launch Control, Lead Sherpa, REI Reply & Roor

These are the REI-specific SMS blast platforms — Launch Control, Lead Sherpa (now part of Launch Control), REI Reply, and Roor. They're built to send cold texts to property owner lists at scale, typically on the acquisition side of wholesaling. Some Deal Run users already have accounts with these tools and want to know how to pair them with Deal Run.

This guide covers the integration workflow and — more importantly — the compliance risks. Cold-blast SMS to skip-traced investor lists is a fundamentally different activity than the warm, one-at-a-time outreach Deal Run is designed for. We'll walk through how to use these tools with Deal Run if you insist, but first, read the compliance section.

Walkthrough video coming soon
Includes the compliance warnings, not just the mechanics.

⚠ Compliance warning — read this first

Cold-blast SMS to investors is not what Deal Run's investor search is designed for. Deal Run identifies buyers for your deal — these are warm prospects who are actively buying property in the area and often already know the market. The workflow is one-at-a-time warm outreach: read the AI pitch, click call or text, have a conversation.

Cold-blasting those same numbers through a bulk SMS tool changes the activity in a way the FCC and plaintiffs' attorneys care about. Under current TCPA interpretation:

  • Express written consent is required for autodialed marketing texts to cell phones. You don't have that consent for skip-traced investor numbers.
  • Statutory damages are $500–$1,500 per text. A single 500-recipient blast that draws one complaint can turn into a six-figure lawsuit.
  • TCPA litigators actively trap wholesalers. Deal Run's Searchbug integration flags known litigators, but the list is not exhaustive and updates on a delay.
  • Carrier filtering is aggressive. Cold blasts from unregistered or loosely-registered campaigns get silently dropped, so you pay for messages that never arrive.

Deal Run's official position: use OpenPhone or Salesmsg for warm one-at-a-time investor outreach. Use Launch Control / Lead Sherpa / REI Reply / Roor at your own risk and only after you've talked to a real attorney.

If you still want to use them — here's how

The workflow is a CSV round-trip. Deal Run does not push directly to any of these platforms, and we will not build that integration — we don't want to be in the chain of custody for cold-blast SMS.

Step 1: Export a cleaned investor list

  1. Run an investor search on a deal in Deal Run.
  2. Click Export CSV.
  3. Open the CSV. Delete every row flagged as DNC, TCPA litigator, landline, or VoIP. Launch Control and similar platforms require mobile numbers only, and the DNC/litigator removal is required for any shot at compliance.
  4. Remove any row without a quality grade of A or B — you want verified, deliverable mobile numbers only.

Step 2: Upload to your SMS platform

Each platform has its own upload UI. The general flow is the same:

  • Launch Control: Contacts > Import > Upload CSV. Map phone, first name, last name. Tag with the deal address.
  • Lead Sherpa: Now merged into Launch Control — same flow.
  • REI Reply: Lists > New List > Upload CSV. Similar column mapping.
  • Roor: Campaigns > New > Upload Recipients.

Step 3: Review the platform's scrub

All four platforms run their own DNC and carrier scrub on upload. This is in addition to Deal Run's Searchbug scrub — use both, they catch different things. Typically the platform will drop another 5–15% of your list as unscrubbable.

Step 4: Send — and log responses back in Deal Run

Send your campaign from within the SMS platform. When you get replies, the most valuable action is to bring those warm responses back into Deal Run:

  1. For each investor who replied with interest, find them in Deal Run's outreach queue (search by phone).
  2. Click Log Interaction and mark as "Interested" with a note referencing the SMS campaign.
  3. From there, continue the conversation one-at-a-time using OpenPhone or whichever phone system you're set up with.

The idea: use the bulk tool to find the handful of interested investors, then switch to warm one-at-a-time mode inside Deal Run for the actual sale.

What we recommend instead

For dispo (the thing Deal Run does), you almost never need bulk SMS. The math:

  • A typical deal has 50–250 scored investors within range.
  • The top 10–20 by Investor Score account for 80% of realistic buyer interest.
  • One-at-a-time warm outreach to those top 20 takes about 60–90 minutes and generates higher response rates than a 250-recipient cold blast.
  • You avoid TCPA exposure, carrier filtering, and the $99/mo cost of a bulk SMS platform.

Bulk SMS is the right tool for acquisition (texting property owners to ask if they'd sell). Deal Run is a dispo tool, and the investor side of the market responds much better to warm outreach. If you're building an acquisition pipeline, keep your bulk SMS tool for that use case — just don't point it at Deal Run's investor lists.

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